Global Brand Director: Creative Strategy & Growth

Billini; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Billini is seeking a dynamic Brand Director to lead the global growth of Billini and Banbe. You will define and execute a cohesive brand strategy integrating creative direction with KPI-driven performance to drive engagement and commercial success across channels.

As a member of the Executive and Management team, you will shape brand identity, lead cross-functional teams, manage campaigns across digital, retail and events, and partner with product, marketing and partnerships to deliver

Qualifications

• Senior brand leadership experience in fashion, retail, or lifestyle sectors.
• Proven ability to lead cross-functional teams and deliver measurable results.
• Strong communication and executive-level collaboration skills.

Responsibilities

• Develop and implement a global brand strategy aligned with measurable business outcomes.
• Lead cross-functional teams to deliver customer-centric campaigns and commercial excellence.
• Create and execute engaging campaigns across platforms (digital, retail, events) in line with product launches and brand guidelines.
• Oversee budgets, ROI, and KPI reporting; manage timelines and stakeholder expectations.
• Elevate brand touchpoints (packaging, POS, in-store design, merchandising) and lead collaboration for brand moments and partnerships.
• Drive PR, partnerships, and events to grow global brand awareness and desirability.

Skills

Brand leadership

Creative direction

Cross-functional leadership

Executive stakeholder management

Brand strategy

Campaign execution

Job description

Billini is seeking a dynamic Brand Director to lead the global growth of Billini and Banbe. You will define and execute a cohesive brand strategy integrating creative direction with KPI-driven performance to drive engagement and commercial success across channels.

As a member of the Executive and Management team, you will shape brand identity, lead cross-functional teams, manage campaigns across digital, retail and events, and partner with product, marketing and partnerships to deliver