Brand Director

Billini; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Billini is seeking a dynamic Brand Director to lead the global growth of Billini and Banbe. You will define and execute a cohesive brand strategy integrating creative direction with KPI-driven performance to drive engagement and commercial success across channels.

As a member of the Executive and Management team, you will shape brand identity, lead cross-functional teams, manage campaigns across digital, retail and events, and partner with product, marketing and partnerships to deliver

Qualifications

• Senior brand leadership experience in fashion, retail, or lifestyle sectors.
• Proven ability to lead cross-functional teams and deliver measurable results.
• Strong communication and executive-level collaboration skills.

Responsibilities

• Develop and implement a global brand strategy aligned with measurable business outcomes.
• Lead cross-functional teams to deliver customer-centric campaigns and commercial excellence.
• Create and execute engaging campaigns across platforms (digital, retail, events) in line with product launches and brand guidelines.
• Oversee budgets, ROI, and KPI reporting; manage timelines and stakeholder expectations.
• Elevate brand touchpoints (packaging, POS, in-store design, merchandising) and lead collaboration for brand moments and partnerships.
• Drive PR, partnerships, and events to grow global brand awareness and desirability.

Skills

Brand leadership

Creative direction

Cross-functional leadership

Executive stakeholder management

Brand strategy

Campaign execution

Job description

We are seeking a dynamic and commercially driven Brand Director to lead the global growth of Billini and Banbe. This role will be responsible for creating, defining, and executing a cohesive brand strategy that fuses innovative creative direction with a strong KPI-driven performance approach. As a key member of the Executive and Management team, you will play a critical role in shaping brand identity, driving customer engagement, and delivering commercial success across all channels.

Brand Strategy & Leadership

• Develop and implement a global brand strategy that aligns creative vision with measurable business outcomes
• Lead and inspire cross-functional teams to achieve customer-centric success and commercial excellence
• Act as a key contributor to executive decision-making and overall business strategy

Creative Direction & Campaign Execution

• Create and execute engaging seasonal campaigns and content across all platforms (TikTok, Instagram, eCommerce, retail, and more)
• Oversee creative direction across all brand touchpoints, including digital, in-store, and social channels
• Direct and brief campaign rollouts, ensuring alignment with product launches and brand guidelines
• Attend shoots and provide on-set direction while managing budgets effectively

Cross-Functional Collaboration

• Partner with Product, Retail, Buying & Merchandising, Marketing, and Creative teams to deliver compelling, customer-focused campaigns
• Attend weekly trade meetings to identify opportunities, risks, and actionable insights

Brand Experience & Innovation

• Continuously elevate all brand touchpoints including packaging, POS, in-store design, and merchandising
• Lead creative direction for window installations and seasonal visual merchandising
• Initiate and execute brand collaborations and key brand moments

PR, Partnerships & Events

• Support PR and media strategies to grow global brand awareness and desirability
• Build and lead a strong partnerships program aligned with brand identity
• Oversee creative direction for events including press activations, store openings, and product launches

Digital & Performance

• Oversee and sign off on weekly social media plans across all platforms
• Ensure consistency in brand tone of voice and messaging
• Monitor, analyse, and report on ROI and performance against KPIs
• Review and manage budgets, sales targets, and expenses
• Conduct monthly financial analysis and reporting
• Contribute to company-wide financial planning and forecasting
• Build, mentor, and lead high-performing teams
• Set clear KPIs and conduct regular performance reviews
• Foster a culture of creativity, accountability, and excellence

About You

• Proven experience in a senior brand leadership role, ideally within fashion, retail, or lifestyle
• Strong balance of creative vision and commercial acumen
• Demonstrated ability to lead cross-functional teams and deliver measurable results
• Exceptional communication, leadership, and stakeholder management skills
• Experience operating at an executive level, contributing to business strategy and growth

Why Join Billini?

This is an exciting opportunity to shape and scale a globally recognised fashion brand. You'll have the autonomy to lead with creativity, the support of a passionate team, and the platform to make a significant impact on brand growth and direction.