Digital Performance Media Specialist (Music Ads)

Universal Music Group; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

U-Days

Learning & development

Live music perks

Job summary

Universal Music Australia is seeking a motivated Performance Media Coordinator to join our Performance Media team, supporting digital advertising campaigns across Meta, TikTok, Google Ads and more. You’ll build skills in campaign optimisation, analytics and digital strategy while helping artists reach new audiences.

You will collaborate with cross-functional teams, manage campaign assets and reporting, and stay ahead of platform trends in a fast-paced music environment.

Qualifications

• 1+ years’ experience in digital advertising, particularly across paid social.
• Understanding of digital marketing principles and media landscape.
• Ability to analyse campaign data and translate insights into recommendations.
• Strong organisational and time-management skills with attention to detail.

Responsibilities

• Support delivery of digital advertising campaigns across Meta, TikTok, Google Ads and others.
• Set up, monitor and optimise biddable media campaigns to maximise performance.
• Track campaign performance and provide actionable insights.
• Prepare weekly and end-of-campaign reporting with learnings.
• Coordinate campaign assets, trackers and timelines with internal teams.
• Assist with spend reconciliation and post-campaign summaries.
• Stay updated on emerging platforms and best practices.
• Collaborate with the Commercial Plus team on cross-functional projects.

Skills

Digital advertising

Paid social

Campaign analysis

Communication

Organisation

Attention to detail

Collaborative work

Music passion

Tools

Meta Ads

TikTok Ads

Google Ads

Snapchat ads

DV360

Google Analytics

Looker Studio

Shopify

Excel

PowerPoint

Job description

Universal Music Australia is seeking a motivated Performance Media Coordinator to join our Performance Media team, supporting digital advertising campaigns across Meta, TikTok, Google Ads and more. You’ll build skills in campaign optimisation, analytics and digital strategy while helping artists reach new audiences.

You will collaborate with cross-functional teams, manage campaign assets and reporting, and stay ahead of platform trends in a fast-paced music environment.