General Manager of Marketing

Infotrust; Melbourne; On-site; AUD 180,000 - 280,000; Full time

Job summary

Infotrust is seeking a senior marketing leader to shape and execute our brand and marketing strategy. You will drive executive visibility, connect marketing to commercial growth, and collaborate with Sales, Delivery and leadership to grow pipeline and awareness in the cyber security space.

You will lead a team, manage budgets, and own digital channels, from web to marketing automation, ensuring programs resonate with CIOs, CISOs and boards.

Qualifications

• Senior marketing leadership experience in cyber security, technology services or complex B2B environments.
• Track record of growing qualified pipeline and linking marketing investment to revenue.
• Strategic and hands-on: set direction and drive execution.
• Experience building brand authority and executive visibility, including media.
• Comfort with data, ROI and attribution.
• Experience leading teams and agencies with budget responsibility.
• Confident presenting to C-suite, Boards and external partners.
• CRM familiarity and account-based marketing experience.

Responsibilities

• Lead an integrated brand and marketing strategy and ensure delivery.
• Shape brand, creative direction and visual identity reflecting cyber capability depth.
• Build Infotrust's presence with CIOs, CISOs, boards and executives.
• Bring experts to the fore through thought leadership and media.
• Partner with Sales and Practice Leaders to generate qualified pipeline.
• Use data and insight to guide investment across channels, campaigns and events.
• Own the digital ecosystem: web, search, email, social, marketing automation.
• Lead and develop the team with budget and supplier accountability.

Skills

Executive leadership

Cyber security

B2B marketing

Demand generation

Media engagement

Budget management

Team leadership

CRM familiarity

ABM

Education

Marketing/business/communications degree

Job description

Infotrust strives to be Australia's most trusted cyber security partner, helping organisations navigate with confidence through a changing digital world.

We support private and public sector clients with secure-by-design managed IT and advanced cyber capability, including Offensive and Defensive Security, Governance, Risk & Compliance, and Strategic Technology Advisory. That work is anchored by an 24/7 Security Operations Centre and a specialised Digital Forensics and Incident Response team. Our values are Client First, Integrity, Collaboration and Accountability.

The Opportunity

Infotrust has deep cyber expertise and some of the most experienced practitioners in the market. We're looking for a senior marketing leader to make sure our brand reflects that, so the strength of our people and capability is clear to the executives and organisations we work with.

As a member of the Senior Leadership Team, you'll lead the Brand and Marketing function and work closely with Sales, Delivery, Practice Leaders, and the Executive Leadership Team. You'll set the direction for how Infotrust shows up in the market, grow our executive presence, and connect marketing to commercial growth.

• Lead an integrated brand and marketing strategy, and make sure it's delivered
• Shape a brand, creative direction, and visual identity that reflect the depth of our cyber capability
• Build Infotrust's presence with CIO, CISO, board and executive audiences
• Bring our experts to the fore through thought leadership, executive profiling and media
• Partner with Sales and Practice Leaders to generate qualified pipeline
• Use data and insight to guide investment across channels, campaigns and events
• Own the digital ecosystem, including web, search, email, social and marketing automation
• Lead and develop a team, with accountability for budget, suppliers and delivery

Skills and Experience

• Senior marketing leadership experience in cyber security, technology services, managed services or another complex B2B environment
• A track record of growing qualified pipeline and connecting marketing investment to revenue
• Strategic and hands-on: you set the direction and drive the execution
• Experience building brand authority and executive-level visibility, including media and thought leadership
• The creative judgement and confidence to back distinctive work
• Comfort with data, including channel performance, ROI and attribution
• Experience leading teams and agencies, with accountability for budget
• Confidence presenting to C-suite clients, Boards and external partners
• A tertiary qualification in marketing, business, communications or a related field, or equivalent senior experience
• A technology vendor background with strong demand generation and brand functions
• Experience marketing cyber security or managed services offerings
• Experience in a listed, regulated or government-facing environment
• Familiarity with CRM platforms and account-based marketing