Head of Brand & Marketing - Cyber Security

Infotrust; Melbourne; On-site; AUD 180,000 - 280,000; Full time

Job summary

Infotrust is seeking a senior marketing leader to shape and execute our brand and marketing strategy. You will drive executive visibility, connect marketing to commercial growth, and collaborate with Sales, Delivery and leadership to grow pipeline and awareness in the cyber security space.

You will lead a team, manage budgets, and own digital channels, from web to marketing automation, ensuring programs resonate with CIOs, CISOs and boards.

Qualifications

• Senior marketing leadership experience in cyber security, technology services or complex B2B environments.
• Track record of growing qualified pipeline and linking marketing investment to revenue.
• Strategic and hands-on: set direction and drive execution.
• Experience building brand authority and executive visibility, including media.
• Comfort with data, ROI and attribution.
• Experience leading teams and agencies with budget responsibility.
• Confident presenting to C-suite, Boards and external partners.
• CRM familiarity and account-based marketing experience.

Responsibilities

• Lead an integrated brand and marketing strategy and ensure delivery.
• Shape brand, creative direction and visual identity reflecting cyber capability depth.
• Build Infotrust's presence with CIOs, CISOs, boards and executives.
• Bring experts to the fore through thought leadership and media.
• Partner with Sales and Practice Leaders to generate qualified pipeline.
• Use data and insight to guide investment across channels, campaigns and events.
• Own the digital ecosystem: web, search, email, social, marketing automation.
• Lead and develop the team with budget and supplier accountability.

Skills

Executive leadership

Cyber security

B2B marketing

Demand generation

Media engagement

Budget management

Team leadership

CRM familiarity

ABM

Education

Marketing/business/communications degree

Job description

Infotrust is seeking a senior marketing leader to shape and execute our brand and marketing strategy. You will drive executive visibility, connect marketing to commercial growth, and collaborate with Sales, Delivery and leadership to grow pipeline and awareness in the cyber security space.

You will lead a team, manage budgets, and own digital channels, from web to marketing automation, ensuring programs resonate with CIOs, CISOs and boards.