Game Day & Fan Activation Lead

Elmo; Victoria; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Gym access

Pet to Work Fridays

Wellbeing days

Parental leave

Staff discounts

Job summary

The St Kilda Football Club is seeking a Game Day & Activations Lead to join its Marketing, Brand and Game Day Team. You will plan and deliver game day experiences, activations and events across AFL and AFLW, coordinating with venues, suppliers and partners to ensure top‑tier fan experiences.

You’ll lead run sheets and staffing, manage cross‑functional stakeholder needs, and support marquee matches and community activations, delivering safe, high‑quality events that reflect the Club’s values.

Qualifications

• 3+ years’ experience in event, game day, activation or related operational coordination.
• Experience working with venues, suppliers and event-day personnel.
• Availability to work weekends, including AFL/AFLW match days and other events.
• Valid Working with Children Check or willingness to obtain one.

Responsibilities

• Plan and deliver game day operations across AFL and AFLW matches, from prep to on‑the‑day execution.
• Develop run sheets, schedules and plans to support seamless delivery.
• Coordinate on‑field presentations, entertainment and fan activations for members and supporters.
• Manage relationships with venues, suppliers and broadcasters to meet requirements and timelines.
• Collaborate with Club teams to coordinate player involvement and partner deliverables.
• Organise staffing, including volunteers and students, with clear responsibilities.
• Support marquee matches, campaigns and fan events at RSEA Park and other venues.
• Lead and support the Game Day Coordinator, managing issues, risks and spending.

Skills

Event planning

Stakeholder coordination

Game day operations

Weekend availability

Working with Children Check

Job description

The St Kilda Football Club is seeking a Game Day & Activations Lead to join its Marketing, Brand and Game Day Team. You will plan and deliver game day experiences, activations and events across AFL and AFLW, coordinating with venues, suppliers and partners to ensure top‑tier fan experiences.

You’ll lead run sheets and staffing, manage cross‑functional stakeholder needs, and support marquee matches and community activations, delivering safe, high‑quality events that reflect the Club’s values.