Game Day Experience Lead

St Kilda Football Club; City of Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

Linton Street cafe

Danny Frawley Centre facilities

Saints game tickets

Free parking onsite

Pet-friendly Fridays

Paid wellbeing days

12 weeks parental leave

Discounted Saints memberships

New Balance 40% discount

Linen House pricing

Job summary

St Kilda Football Club seeks an enthusiastic Game Day & Activations Lead to join our Marketing, Brand and Game Day Team. You will plan, coordinate and deliver engaging game day experiences across AFL and AFLW, collaborating with venues, suppliers and internal partners to ensure memorable fan moments.

This role drives run sheets, on‑field presentations, fan activations and staff coordination, ensuring safe, high‑quality events and strong collaboration across the Club.

Qualifications

• 3+ years’ experience planning and delivering events, activations or related operational coordination.
• Experience working with venues, suppliers and event-day personnel.
• Availability to work weekends, including AFL/AFLW match days.

Responsibilities

• Plan and deliver game day operations across AFL and AFLW matches, from prep to on‑the‑day execution.
• Develop run sheets, schedules and operational plans for seamless delivery.
• Coordinate on-field presentations, in‑stadium entertainment and fan activations.
• Manage venues, suppliers and external partners to meet requirements and timelines.
• Collaborate with Club teams to coordinate player involvement and partner deliverables.
• Organise game day staffing, volunteers and student cohorts with clear responsibilities.
• Support marquee matches, Club campaigns and fan‑facing events at venues and in the community.
• Lead and support the Game Day Coordinator, managing issues and expenditure within parameters.

Skills

Event planning

Stakeholder management

Operational coordination

Problem solving

Job description

St Kilda Football Club seeks an enthusiastic Game Day & Activations Lead to join our Marketing, Brand and Game Day Team. You will plan, coordinate and deliver engaging game day experiences across AFL and AFLW, collaborating with venues, suppliers and internal partners to ensure memorable fan moments.

This role drives run sheets, on‑field presentations, fan activations and staff coordination, ensuring safe, high‑quality events and strong collaboration across the Club.