Game Day & Activations Lead

Elmo; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Gym access

Pet to Work Fridays

Wellbeing days

Parental leave

Staff discounts

Job summary

The St Kilda Football Club is seeking a Game Day & Activations Lead to join its Marketing, Brand and Game Day Team. You will plan and deliver game day experiences, activations and events across AFL and AFLW, coordinating with venues, suppliers and partners to ensure top‑tier fan experiences.

You’ll lead run sheets and staffing, manage cross‑functional stakeholder needs, and support marquee matches and community activations, delivering safe, high‑quality events that reflect the Club’s values.

Qualifications

• 3+ years’ experience in event, game day, activation or related operational coordination.
• Experience working with venues, suppliers and event-day personnel.
• Availability to work weekends, including AFL/AFLW match days and other events.
• Valid Working with Children Check or willingness to obtain one.

Responsibilities

• Plan and deliver game day operations across AFL and AFLW matches, from prep to on‑the‑day execution.
• Develop run sheets, schedules and plans to support seamless delivery.
• Coordinate on‑field presentations, entertainment and fan activations for members and supporters.
• Manage relationships with venues, suppliers and broadcasters to meet requirements and timelines.
• Collaborate with Club teams to coordinate player involvement and partner deliverables.
• Organise staffing, including volunteers and students, with clear responsibilities.
• Support marquee matches, campaigns and fan events at RSEA Park and other venues.
• Lead and support the Game Day Coordinator, managing issues, risks and spending.

Skills

Event planning

Stakeholder coordination

Game day operations

Weekend availability

Working with Children Check

Job description

Careers at the St Kilda Football Club represent a unique opportunity to work in a dynamic culture, where we recognise every individual impacts team success. It’s a place where we lift, support, and challenge each other to be greater. And in that pursuit of greatness, we embrace the grit our journey requires.

The Club is at a pivotal moment in its history. With our AFL and AFLW programs building the Club into a new era, there is a palpable sense of excitement and possibility. This is an extraordinary time to join the team, as we implement a newly developed 5-year transformational strategy that will shape our future. As part of this transformation, we are building a legacy - and the timing of this opportunity is unprecedented.

This is your opportunity to make an impact that extends beyond the present, contributing to a legacy that will resonate through the generations.

This is a critical role responsible for shaping our narrative, protecting and enhancing the Club’s reputation and driving best-in-class communication that influences how the Club is understood, represented and trusted.

Job Description

We are seeking an enthusiastic, values driven and innovative Game Day & Activations Lead to join our Marketing, Brand and Game Day Team.

This role is responsible for the planning, coordination and delivery of engaging game day experiences, fan activations and Club events across AFL and AFLW. Working closely with internal teams, venues, suppliers and key stakeholders, the role ensures activations and operational requirements are delivered efficiently, safely and to a high standard with success reflected in seamless event execution, positive fan experiences and strong collaboration across the Club.

About the role

• Plan and deliver game day operations across AFL and AFLW home matches, from initial preparation through to on-the-day execution.
• Develop detailed run sheets, schedules and operational plans to support seamless match day delivery.
• Coordinate on-field presentations, in-stadium entertainment, signage and fan activations that create memorable experiences for members and supporters.
• Manage relationships with venues, suppliers, broadcasters and other external partners, ensuring requirements and timelines are clearly understood and met.
• Collaborate with teams across the Club to coordinate player involvement, partner deliverables and broader fan engagement requirements.
• Organise game day staffing, including volunteers and student cohorts, with clear responsibilities and appropriate resourcing.
• Support the delivery of marquee matches, Club campaigns and fan-facing events at RSEA Park, other venues and within the community.
• Lead and support the Game Day Coordinator while managing operational issues, risks and expenditure within agreed parameters.

Desired Skills and Experience

About you

• You have experience planning and delivering events or activations involving multiple internal and external stakeholders, ensuring collaboration to build positive working relationships.
• You are operationally focused, planning thoroughly to follow up and follow through so game day requirements are delivered effectively.
• You can manage competing priorities, detailed schedules and changing requirements in fast-paced event environments and are calm under pressure.
• You share information confidently and ensure stakeholders understand requirements, responsibilities and timelines.
• You are solutions-focused and a natural problem solver - bringing practical ideas and finding smarter ways to enhance fan experience, event delivery and ways of working with stakeholders.

What you need

• 3+ years’ experience in event, game day, activation or related operational coordination, ideally within sport, entertainment or live events;
• Demonstrated experience working with venues, suppliers and event-day personnel to coordinate operational requirements and deliverables;
• Availability to work weekends, including AFL and AFLW match days and other Club events as required; and
• Valid Working with Children Check or willingness to obtain one.

What we offer

• Fantastic culture of grounded people, passionate about what they do
• Hybrid working,with 3 Connect Days at RSEA Park per week and the balance worked as needed by role
• Free access to Aquatics Facilities at the Danny Frawley Centre for Health & Wellbeing
• Access to x4 General Admission tickets to every Saints home game @ Marvel
• Free parking onsite & state-of-the-art gym access
• Bring your Pet to Work Fridays!
• Paid Wellbeing days – time off to relax & recharge
• 12 weeks paid Parental Leave for primary carers (2 weeks for secondary carers)
• Discounted Saints memberships and merchandise
• Up to 40% discount on selected NEW BALANCE products
• Saints-only Linen House product pricing

Excellence in everything we do.

• In equal parts, support and challenge each other to be greater.
• Lead the way in pursuing innovation and positive impact.
• Lift from within to challenge what’s possible, and what we can do better

Team-based approach always.

• Recognise every individual impacts team success.
• Harness the power of collaboration and diverse voices.
• Communicate to optimise effort and impact

Building an enduring legacy.

• As trusted custodians, represent the Club, members and fans with pride and purpose.
• Leave a stronger Club for tomorrow, than the one you inherited today.
• Protect, and pass on, a place of belonging for future Saints.

Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So, if you think you have what it takes, but don't necessarily meet every single point above, this is your sign to go for it.

The St Kilda Football Club is an equal opportunity employer and encourages applications from individuals of diverse backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse and LGBTQI+ communities.

We are committed to protecting the safety and wellbeing of children and young people and fostering a “child safe” culture. It is essential that anyone involved with the St Kilda Football Club understands their responsibility in relation to child safety and supports such an environment. All employees of St Kilda Football Club are required to have a valid Working With Children Check.