Founding CEO, Home Improvement Ecommerce

seek.com.au; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Founding leadership role

Backed by established group

Job summary

Confidential Australian group is launching a new direct-to-consumer e-commerce business from Melbourne. You will lead a founding team to build the online platform, establish supply relationships, and back it with the backing of an established group.

The CEO will own the commercial results from sourcing and supply through to marketing performance and customer experience, while being hands-on across all functions.

Qualifications

• Experience running or senior-managing an e-commerce or retail business, ideally through a start-up or growth phase.
• Strong commercial and financial skills: reading a P&L and managing margin and cash.
• Supplier, sourcing and supply chain experience.
• Hands-on leader comfortable in a small team.

Responsibilities

• Lead the business and a team of two, including HR and people management.
• Own the numbers: monthly accounting overview, budgets and performance against plan.
• Run procurement, product sourcing, sampling and supply chain management.
• Oversee product testing and the quality of the range.
• Share responsibility for managing the website.
• Lead social media campaigns and paid search (PPC).
• Step in on customer service by email and phone when needed.

Skills

E-commerce leadership

P&L management

Supply chain experience

Digital marketing

Small team leadership

Tools

CRM systems

Job description

Lead a new online home improvement business from launch.

Location: [Melbourne], VIC Type: [Full-time, permanent]

Key selling points

• Founding CEO of a new e-commerce business

• Backed by an established Australian home improvement group

• Lead a small, hands-on team of three

The opportunity

An established Australian home improvement group is launching a new direct-to-consumer e-commerce business. The website is being built now, and we are putting together a small, multi-skilled founding team to launch it and grow it. This is a rare chance to shape an online retail business from day one, with the supply relationships and backing of an established business behind you.

The role

As CEO you will lead the business and the team. You will own the commercial result, from sourcing and supply through to marketing performance and customer experience, and you will be hands-on across all of it.

What you'll do

• Lead the business and a team of two, including HR and people management

• Own the numbers: monthly accounting overview, budgets and performance against plan

• Run procurement, product sourcing, sampling and supply chain management

• Oversee product testing and the quality of the range

• Share responsibility for managing the website

• Lead social media campaigns and content, and oversee paid search (PPC)

• Step in on customer service by email and phone when needed

What you'll bring

• Experience running or senior-managing an e-commerce or retail business, ideally through a start-up or growth phase

• Strong commercial and financial skills: reading a P&L and managing margin and cash

• Supplier, sourcing and supply chain experience

• A working knowledge of digital marketing, including social media and paid search

• A hands-on approach and comfort working in a small team

• Home improvement, homewares or furnishings experience is highly regarded

What's on offer

• A founding leadership role with real influence over how the business is built

• The stability and backing of an established group

How to apply

Push application through click applyby 23rd October, 2026.

This is a confidential search. All applications are treated in strict confidence, and the company will be named to shortlisted candidates.

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