Food Content Specialist

Sanitarium Health & Wellbeing; Gosford; On-site; AUD 85,000 - 110,000; Full time

Job summary

Sanitarium Health & Wellbeing is seeking a creative Food Content Specialist to develop, plan and deliver high-quality recipes and brand storytelling content across Sanitarium and its brands. You will combine culinary expertise with content planning to bring products and purpose to life across digital, social, and campaign channels.

You will work closely with brand, social, nutrition, product development and communications teams to create engaging food content that supports brand growth and

Qualifications

• Experience in recipe development and food content creation.
• Strong food writing and content planning capability.
• Background in chef, culinary, food styling, food science or nutrition.
• Strong creative eye for food presentation and storytelling.
• Ability to work with diverse stakeholders across brand, social, technical, nutrition and product teams.

Responsibilities

• Develop, test and document original recipes that showcase Sanitarium products.
• Create food-first content for social, digital, website, campaign, PR and internal channels.
• Plan and support high-quality visual content including photography, reels, short-form video and campaign assets.
• Provide food trends, consumer insights and creative recommendations to support content and product development.
• Collaborate with cross-functional teams to deliver engaging, brand-aligned content.

Skills

Recipe development

Food content creation

Culinary communications

Food media

Brand marketing

Content planning

Storytelling

Stakeholder collaboration

Food presentation

Food safety awareness

Education

Culinary background

Nutrition background

Job description

Bring food ideas to life across some of Australia and New Zealand’s most recognised health and wellbeing brands.

Sanitarium is seeking a creative and highly skilled Food Content Specialist to join our Corporate Affairs and Communications team. This newly created role will develop, plan and deliver high‑quality recipe, food and brand storytelling content across Sanitarium and all brands within the group.

Combining culinary expertise, recipe development, content planning and creative execution, you will help bring our products and purpose to life across digital, social, website, campaign and communications channels.

Sanitarium is seeking a creative and highly skilled Food Content Specialist to join our Corporate Affairs and Communications team. This newly created role will develop, plan and deliver high‑quality recipe, food and brand storytelling content across Sanitarium and all brands within the group.

Combining culinary expertise, recipe development, content planning and creative execution, you will help bring our products and purpose to life across digital, social, website, campaign and communications channels.

About the role

Reporting to the Senior Manager, Corporate Affairs and Communication, you will work closely with brand, social, technical, nutrition, product development and communications teams to create engaging food content that supports brand growth, consumer engagement and product innovation.

What you’ll do

• Develop, test and document original recipes that showcase Sanitarium and group brand products and plant‑based recipes.
• Create food‑first content for social, digital, website, campaign, PR and internal communications channels.
• Plan and support high‑quality visual content, including photography, reels, short‑form video, demonstrations and campaign assets.
• Provide food trends, consumer insights and creative recommendations to support content and product development.
• Collaborate with brand, social, technical, nutrition, product development and creative teams to deliver practical, engaging and brand‑aligned content.

About you

You are a creative food professional with strong culinary instincts, excellent communication skills and a passion for developing content that inspires everyday consumers. You know how to turn a recipe idea into an engaging story, a beautiful visual asset and a practical consumer experience.

What you’ll bring:

• Experience in recipe development, food content creation, culinary communications, food media, brand marketing or a related food industry role.
• Strong recipe testing, food writing and content planning capability.
• A chef, culinary, food styling, food science or nutrition background, or equivalent professional experience.
• A strong creative eye for food presentation, styling, visual storytelling and social‑first content.
• Confidence working with a wide range of stakeholders, including brand, social, technical, nutrition, product development and creative teams.
• Strong attention to detail, food safety awareness and understanding of ingredients, allergens and dietary considerations.

Why join us?

This is an opportunity to shape a newly created role and influence how food, recipes and brand storytelling come to life across a diverse portfolio of products and channels. You will work with passionate teams, trusted brands and meaningful content that helps inspire healthier choices every day.

PLEASE NOTE WE ARE OPEN TO FLEXIBLE WORK ARRANGEMENTS INCLUDING PART‑TIME AND FIXED TERM CONTRACTS.