Social Media Specialist

Sanitarium Health & Wellbeing; Gosford; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Early finish every Friday

On-site gym

Mental health support

Wellbeing stipend

Health and wellbeing programs

Growth opportunities

Purpose-led workplace

Job summary

Sanitarium Health & Wellbeing is seeking a dynamic social media professional to shape the voice of Weet-Bix, Up & Go, So Good and Alternative Dairy Co. You will craft culturally relevant content, foster engaged communities and lead authentic creator partnerships across TikTok, Instagram and emerging channels.

Working with the Social Media Manager and teams, you’ll brief creators, manage budgets and use data to drive performance while ensuring brand safety and regulatory compliance.

Qualifications

• At least three years’ experience managing digital communications and social media activity.
• Proven experience delivering social campaigns from planning through to execution and reporting.
• Strong capability in digital media buying, campaign optimisation and performance benchmarking.
• Expertise in Meta Ads Manager, Instagram, TikTok and influencer engagement.

Responsibilities

• Create culturally relevant social content across TikTok, Meta and emerging channels.
• Grow engaged brand communities by writing clear, engaging copy.
• Lead creator and influencer partnerships to ensure authentic, brand-safe executions.
• Champion platform-first creative by briefing creators to tailor content for social.
• Optimise paid social performance using in-house media buying tools.
• Use insights to shape brand activity and translate reporting into ideas.
• Protect and strengthen brands by ensuring regulatory and nutrition guidelines are met.
• Manage social budgets and advise on efficient production-spend decisions.

Skills

Social media management

Copywriting

Content creation

Campaign analysis

Stakeholder management

Digital marketing

Education

Degree in Digital Marketing, Marketing or Communications

Tools

Meta Ads Manager

Instagram

TikTok

Job description

Sanitariumis a progressive and dynamic business that is Australian owned and produces Australia’s leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and Australia’s favourite breakfast Weet-Bix.

The Role

Want to help shape the social voice of some of Australia’s most loved brands?

This is a social-first brand-building role working across our iconic, purpose-led brands — combining creativity, culture, creators and performance. You’ll help bring brands like Weet-Bix, Up&Go, So Good and Alternative Dairy Co to life across TikTok, Meta, creator partnerships and cultural moments.

Working closely with the Social Media Manager, internal brand teams, creative partners and external agencies, you will play a hands-on role in shaping how our brands show up in culture and connect with Australian communities.

• Create culturally relevant social content: Turn brand strategies into scroll-stopping social ideas across TikTok, Meta and emerging channels.
• Grow engaged brand communities: Write clear, engaging copy and help build deeper relationships with audiences across our brands and events.
• Lead creator and influencer partnerships: Shape partnerships that feel authentic, brand-safe and relevant to the communities we want to reach.
• Champion platform-first creative: Brief creative teams, influencers and content creators to deliver ideas made for social, not simply adapted for it.
• Optimise paid social performance: Manage in-house social media buying, using Meta and TikTok Ads Manager to deliver cost-effective reach, engagement and registrations.
• Use insights to shape brand activity: Spot cultural moments, analyse campaign performance and translate reporting into ideas that sharpen what comes next.
• Protect and strengthen the brands: Coordinate approvals so content meets nutrition, regulatory and brand requirements while still feeling fresh and social-first.
• Manage budgets with purpose: Oversee allocated social media budgets and support smart production-spend decisions.

About you

You know what makes people stop, share, comment and care — and you can translate that instinct into culture relevant, brand-safe, measurable social activity.

You will bring:

• At least three years’ experience managing digital communications and social media activity.
• Proven experience delivering social campaigns from planning through to execution and reporting.
• Strong capability in digital media buying, campaign optimisation and performance benchmarking.
• Expertise in Meta Ads Manager, Instagram, TikTok and influencer engagement.
• Experience using social media metrics and research to demonstrate campaign performance and return on investment.
• Strong copywriting, communication and stakeholder-management skills.
• An understanding of how social media connects with activations, public relations and broader marketing campaigns.
• A degree in Digital Marketing, Marketing or Communications is strongly preferred.

What will help you succeed

You will be someone who:

• Builds strong relationships and confidently influences stakeholders.
• Brings new ideas and practical solutions.
• Plans effectively and manages competing deadlines.
• Uses data and insights to make informed decisions.
• Communicates clearly and adapts to different audiences.
• Demonstrates integrity and consistently delivers high-quality work.

Benefits of working at Sanitarium

At Sanitarium, we support our people both at work and beyond. Benefits include:

• Early finish every Friday
• On-site gym and complimentary access to a fitness app
• Mental health support for you and your immediate family
• $100 each year to support your wellbeing journey
• Comprehensive health and wellbeing programs
• World-class growth and development opportunities and pathways
• A supportive, purpose-led workplace where you can make a positive difference