Field Sales Representative (Queensland) | 18-Month Contract

1042 LEGO Australia Pty Limited; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus program

Job summary

LEGO Australia Pty Limited is seeking a Field Sales Representative to manage a Queensland territory, driving in‑store merchandising to LEGO standards across major and independent retailers. The role partners with Field Sales, Account Management and Marketing to maximise consumer sales.

You will travel domestically, support new store setups, coordinate promotions, and maintain strong retailer relationships while upholding LEGO’s brand and quality standards.

Qualifications

• Sales or retail experience in consumer-packaged goods preferred.
• Territory management experience highly valued.
• Willingness to travel domestically (approx. 35 nights/yr).
• Relevant tertiary qualification in Business or equivalent experience.

Responsibilities

• Execute and coordinate merchandising activities in allocated territory.
• Manage relationships with Store Managers and major accounts to maximise sales.
• Collaborate with Field Sales, Account Management and Marketing teams.

Skills

Territory management

Negotiation

Relationship management

Field Sales experience

Education

Business degree or equivalent

Tools

Aforza instore

Pop6 platform

Job description

Job Description Are you interested in executing impactful in-store merchandising solutions? Are you energized by working with local independent toy retailers and major accounts across territory to maximiser sales opportunities? You will be responsible for a territory across QLD and work collaboratively with the wider Field Sales, Account Management and Marketing teams to maximiser consumer sales. Please note that this role will be based in Queensland.

Merchandising (60%)

Ensure nationally arranged activities (Job sheets), planograms (flow) and promotions (Big Bang) are implemented at store level and to LEGO standards. Responsible for Merchandising to a high LEGO standard (MTS) within major/Independent accounts. Prioritize top centres in metro areas that have regular merchandising sere. 1st set (Feb‑May) & 2nd set (August‑Oct). Collect market information on Retailer, Toy supplier and competitor activity for reports to FSM, Field Sales and other internal customers. This includes Pop6 surveys and upload best in class photos to Pop6 platform. Text insights from the field on the Field Sales text message chain. Action feedback raised by FSM’s, Account Managers and Marketing. Assist with all new store setups and LEGO Installations as requested. Pack out stock and manage SOH in back docks. This component will require a significant level of manual handling. Note: This is a priority for key sales periods – Toy Cat/Christmas. Perform commercial merchandising decisions to ensure the right product is in the right place at the right time. Proactively educate store teams around the LEGO brand.

Business Relationships (20%)

Collaborate with Internal Customers within LEGO ANZ to achieve Key Performance Indicators (KPI’s). Action urgent office requests daily. Manage multiple in‑store relationships (Store Managers and key contacts) in Major Accounts with a view to maximising sales and profit while also respecting instore management relationships. Motivate store contacts to prioritise the LEGO brand through negotiation and collaborative relationships. Account Management for all Independent Retailers within territory: selling in product launches, promotional plans & replenishment orders etc. Coordinate Head Office visits to territory including market run, sales information and meetings with key contacts.

Business Planning (20%)

Demonstrate business acumen by developing, maintaining, communicating and driving solid business plans. These will be structured around the business direction and what is right for the retailer’s business model. Utilize Aforza instore as a sales tool – including: Opening and closing calls in Aforza, updating customer details, surveys etc. Present market information on Retailer, Toy supplier and competitor activity in reports and FS photo portal to FSM, Field Sales and other internal customers. Keep up to date with LEGO employee documents. For example: LEGO competency framework, employee skylines, job description, KPI’s/COT’s and relevant LEGO company strategy – State Objectives, FS one page, GTM, LEGO ANZ priorities/MWB’s.

Play your part in our team succeeding. Due to our expanding business needs, we are looking for someone to help provide premium brand experience in‑store, across various retail channels and for our consumers. Execute and coordinate merchandising activities within an allocated territory. Achieve in‑store objectives set by the Field Sales Manager & Director, Account Managers and the LEGO Marketing team. Work with local independent toy retailers and major accounts to maximise sales opportunities for the company.

Do you have what it takes?

Relevant tertiary qualification in Business or equivalent experience. Sales experience in a consumer‑packaged goods company and/or retail experience, with previous territory management preferred. The Field Sales Representative position will be a Full‑Time role. Domestic travel is required – 35 nights away is estimated annually. Occasional evening and/or weekend work may be necessary. Physical requirements: Lifting outer cartons (15kg max), climbing ladders, pushing store trolleys. It is required that the Field Sales Representative can sit while driving for a period and is able to spend the entire workday standing. There is also a requirement to lift LEGO boxes above their head to reach the top shelf.

#LI‑JL3 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert. Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team. Learn more about our benefits, culture and workplace experience here.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.