Field Sales Manager - Off Premise

Hastings People; Canberra; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Opportunity for leadership impact

Job summary

A growing beverage company in Canberra is looking for a Field Sales Manager to drive off-premise growth in their high-potential region. You will manage key retail relationships, mentor a Territory Manager, and ensure effective trade marketing execution. The ideal candidate has proven success in field sales, knowledge of the liquor or FMCG landscape, and strong analytical skills. This role offers a competitive salary based on experience and the chance to make a real impact in an ambitious, expanding business.

Qualifications

• Proven success in a territory or field sales role within liquor, beverage, or FMCG.
• Experience managing and developing salespeople or merchandising teams.
• Strong communication, reporting, and organisational skills.

Responsibilities

• Lead off-premise retail growth strategy across a defined territory.
• Manage and grow key retail customer relationships.
• Coach and support a Territory Manager to achieve sales targets.
• Oversee execution of trade marketing and in-store activation.
• Analyse sales data, prepare ROI cases, and report performance metrics.

Skills

Negotiation skills

Analytical skills

Leadership

Communication skills

Job description

Our client is a fast-growing, independently owned beverage company known for its community focus, quality products, and ambitious expansion plans. With a strong presence across both on- and off-premise channels, they are seeking a capable and hands-on Field Sales Manager to lead their off-premise growth in a high-potential region.

Job Description

This is a strategic, field-based leadership role responsible for driving off-premise growth across a diverse territory. Acting as a "player-coach", the successful candidate will manage key retail relationships while leading and mentoring a Territory Manager across the ACT, South Coast, and Snowfields. This role balances sales execution with coaching, reporting, and trade marketing activation.

Key responsibilities include:

• Lead off-premise retail growth strategy across a defined territory
• Manage and grow key retail customer relationships
• Coach and support a Territory Manager to achieve sales targets
• Oversee execution of trade marketing and in-store activation
• Analyse sales data, prepare ROI cases, and report performance metrics

Candidate Profile

You are a driven and field-oriented sales leader with a strong understanding of the off-premise liquor or FMCG landscape. You are just as comfortable negotiating in-store as you are mentoring team members or analysing performance data. You thrive in fast-paced, high-autonomy environments and bring a balance of strategic thinking and hands-on execution.

Ideal experience includes:

• Proven success in a territory or field sales role within liquor, beverage, or FMCG
• Experience managing and developing salespeople or merchandising teams
• Strong communication, reporting, and organisational skills
• Understanding of trade marketing and in-store execution
• Based in or willing to relocate to the Canberra region

Offer

This is an excellent opportunity to step into a leadership role with real impact in a rapidly expanding business. A competitive salary will be offered based on experience.

To learn more about this role, submit your CV or contact Luke Butler via [e-mail] for a confidential discussion.

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