Field Marketing Specialist

Invested Talent; Sydney; Presencial; AUD 100.000 - 140.000; Jornada completa

Descripción de la vacante

Invested Talent is partnering with a global B2B SaaS business to appoint a Senior Marketing Specialist for the APAC team on a 12-month maternity leave contract. The role is hands-on and broad, covering campaigns, marketing automation, events and reporting with clear impact on regional pipeline.

Based in Sydney, you will collaborate with regional Sales and global marketing to localise campaigns, run events end-to-end, and drive demand for the APAC region.

Formación

• 3 to 5 years of B2B marketing experience, with time spent in SaaS or technology.
• Hands-on experience across integrated campaigns, demand generation and events.
• Experience with Marketo and Salesforce, or similar automation and CRM platforms.
• Strong project management, and comfort juggling multiple priorities.
• A commercial, pipeline-focused mindset.
• Comfort working with stakeholders across regions and time zones.
• Available for a 12-month contract, with a short notice period preferred.

Responsabilidades

• Plan and run integrated campaigns across email, digital, paid social and paid search.
• Build and optimise campaigns, nurture workflows, segments and landing pages in Marketo and Salesforce.
• Deliver regional events end to end, from conferences and customer events to executive roundtables and ABM activity.
• Localise global campaigns and assets for APAC audiences.
• Partner with Sales to align marketing activity with commercial priorities and make sure leads are followed up.
• Manage the regional marketing calendar, deliverables and budget.
• Track performance and use the insights to improve results.

Conocimientos

B2B marketing

Integrated campaigns

Demand generation

Events

Project management

Stakeholder management

Commercial mindset

Herramientas

Marketo

Salesforce

Descripción del empleo

Invested Talent is proud to partner with a global B2B SaaS business to appoint a Senior Marketing Specialist for their APAC team on a 12-month maternity leave contract.

This role suits an experienced B2B marketer who has worked in SaaS or technology and is open to a contract. It's hands-on and broad, covering campaigns, marketing automation, events and reporting, with a clear impact on regional pipeline. If you've been contracting, are between roles, or want a defined 12 months with a global brand on your CV, this is well worth a conversation.

About the business

Our client is an established global software business with a growing presence across Australia, New Zealand and Asia. The Sydney-based APAC marketing team works closely with regional Sales and global marketing colleagues to deliver campaigns and events that drive demand and pipeline.

Key responsibilities

• Plan and run integrated campaigns across email, digital, paid social and paid search
• Build and optimise campaigns, nurture workflows, segments and landing pages in Marketo and Salesforce
• Deliver regional events end to end, from conferences and customer events to executive roundtables and ABM activity
• Localise global campaigns and assets for APAC audiences
• Partner with Sales to align marketing activity with commercial priorities and make sure leads are followed up
• Manage the regional marketing calendar, deliverables and budget
• Track performance and use the insights to improve results

Hiring criteria

• 3 to 5 years of B2B marketing experience, with time spent in SaaS or technology
• Hands-on experience across integrated campaigns, demand generation and events
• Experience with Marketo and Salesforce, or similar automation and CRM platforms
• Strong project management, and comfort juggling multiple priorities
• A commercial, pipeline-focused mindset
• Comfort working with stakeholders across regions and time zones
• Available for a 12-month contract, with a short notice period preferred