Exhibitions Sales Executive (Business Development Manager)

Swimming Pool and Spa Association; Sydney; On-site; AUD 30,000 - 42,000; Part time

Job summary

Swimming Pool and Spa Association – Sydney CBD NSW seeks an Exhibitions Sales Executive (Business Development Manager) to own exhibitor revenue across SPASA shows. You’ll inherit a client portfolio, pursue new exhibitors, and meet sales targets for each event, reporting to the Events & Exhibitions Manager from first call to bump-out.

You’ll build campaigns, manage your CRM pipeline, and coordinate with operations to ensure smooth exhibitor onboarding and engagements.

Qualifications

• 2 to 3 years in sales or business development, preferably selling large-footprint exhibitions
• A record of winning new business and keeping clients for years
• Consultative selling: you find out what an exhibitor wants from a show and put together a package that gets them there
• Solid negotiation and closing skills
• Confidence with CRM systems and Microsoft 365
• Good organisation, attention to detail, and a steady head when deadlines stack up
• Self-motivation to work with minimal supervision, and the instinct to pull in the wider team when it helps
• A qualification in sales or business development

Responsibilities

• Sell floor space at consumer and trade shows, against budget and on time
• Run your pipeline in our CRM from first lead to signed contract, and report on it event by event
• Look after exhibitors and sponsors well enough that they rebook
• Pass leads to our media, membership and marketing teams, and point exhibitors to other SPASA commercial opportunities where they fit
• Watch competing shows and industry trends, and use what you find to shape how we sell
• Build your own sales plan and campaigns for each show
• Work with our external operations partners to get exhibitor details into the event systems

Skills

Exhibitions sales

Business development

Consultative selling

Negotiation

Closing skills

CRM familiarity

Education

Sales or Business Development qualification

Tools

CRM systems

Microsoft 365

Job description

Exhibitions Sales Executive (Business Development Manager)

Swimming Pool and Spa Association – Sydney CBD NSW

The role is open in four cities (Sydney, Brisbane, Adelaide or Melbourne) , and the part-time option (up to 21 hours) suits a seasoned sales professional who wants a genuine target and portfolio without a five-day week.

SPASA runs six consumer pool and spa shows every year, plus SPLASH!, the biennial international trade expo for the industry. We need someone to sell the floor.

In this role you own exhibitor revenue across all of those shows. You'll inherit an existing client portfolio, go after new exhibitors, and be accountable for a sales target on each event. You report to our Events & Exhibitions Manager and work alongside them on planning and delivery, so exhibitors deal with one person they know from the first call through to bump-out.

What you'll do

Sell floor space at consumer and trade shows, against budget and on time

Run your pipeline in our CRM from first lead to signed contract, and report on it event by event

Look after exhibitors and sponsors well enough that they rebook

Pass leads to our media, membership and marketing teams, and point exhibitors to other SPASA commercial opportunities where they fit

Watch competing shows and industry trends, and use what you find to shape how we sell

Build your own sales plan and campaigns for each show

Work with our external operations partners to get exhibitor details into the event systems

What you'll bring

2 to 3 years in sales or business development, preferably selling large-footprint exhibitions

A record of winning new business and keeping clients for years

Consultative selling: you find out what an exhibitor wants from a show and put together a package that gets them there

Solid negotiation and closing skills

Confidence with CRM systems and Microsoft 365

Good organisation, attention to detail, and a steady head when deadlines stack up

The self-motivation to work with minimal supervision, and the instinct to pull in the wider team when it helps

A qualification in sales or business development

About SPASA

SPASA is the national peak body for the pool, spa and outdoor living industries across Australia and New Zealand. We deliver member services, events, training, advocacy and commercial products for the businesses that build, supply and service the country's pools and spas.