Event Marketing Executive — Growth & Campaigns Lead

Encore APAC; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Encore APAC is seeking an experienced Marketing Executive to drive campaigns supporting our leading event brands. You will craft compelling content, manage multi-channel campaigns and collaborate with internal teams to maximise attendance and engagement at exhibitions and conferences.

The role requires strong digital marketing skills, data-driven decision making, and the ability to work with HubSpot, Foundry and external agencies to deliver high-impact marketing activities.

Qualifications

• Experience planning and executing content marketing campaigns.
• Experience booking and managing advertising campaigns and media partnerships.
• Experience working with and segmenting data.
• Experience working across multi-channel B2B & B2C marketing campaigns an advantage.
• Experience working on events/exhibition/conference projects an advantage.
• Strong digital marketing experience essential.

Responsibilities

• Work closely with Head of Marketing and Marketing Managers to support objectives across channels and segments.
• Develop and implement content to drive engagement and event attendance.
• Ensure campaigns and assets align with brand guidelines.
• Collaborate with stakeholders to deliver campaigns within schedules and budgets.
• Monitor and optimise campaign performance to meet objectives.
• Attend events as part of the onsite team and support the visitor experience.
• Manage databases (HubSpot) including segmentation and subscriptions.

Skills

Content marketing

Digital marketing

Campaign management

Data segmentation

Tools

HubSpot

Foundry

Email platforms

Job description

Encore APAC is seeking an experienced Marketing Executive to drive campaigns supporting our leading event brands. You will craft compelling content, manage multi-channel campaigns and collaborate with internal teams to maximise attendance and engagement at exhibitions and conferences.

The role requires strong digital marketing skills, data-driven decision making, and the ability to work with HubSpot, Foundry and external agencies to deliver high-impact marketing activities.