Equine Marketing Coordinator: Content & Campaigns

Culture Click Co; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

EquaVetz seeks a hands-on Marketing Coordinator to organise content, campaigns and ongoing marketing work across social, email and ecommerce channels.

You will brief designers, coordinate creators and ambassadors, manage campaigns with agencies, and ensure assets, deadlines and brand voice stay aligned with the premium EquaVetz identity.

Working with the GM of Marketing and Head of Digital, you’ll translate direction into clear briefs and outputs, while supporting retail events and partnerships.

Qualifications

• 3-5 years in a hands-on marketing or content role.
• Horse experience and ability to shoot content around horses.
• Direct industry experience in performance horses or racing.
• Ability to identify brand-worthy horses for content and matching image/video standards.
• Strong writing, content coordination and campaign delivery skills.
• Experience working with designers, creators and external suppliers.
• Hands-on Meta Ads experience; working knowledge of Google Ads; agency collaboration.
• Familiarity with email marketing and e-commerce; Klaviyo and Shopify experience.
• Strong organisation, follow-through and judgement about when to seek direction.
• Availability for occasional shoots, stable visits and events.

Responsibilities

• Maintain the marketing content calendar across social channels (Instagram, Facebook, LinkedIn, TikTok).
• Brief and coordinate designers, photographers, creators and suppliers.
• Write, edit, schedule and publish content; adapt assets for channels and audiences.
• Coordinate assets, copy, approvals and delivery across channels.
• Monitor social comments and messages, respond and escalate as needed.
• Set up, manage and optimise paid campaigns across Meta and Google; report ROAS/CPA/CTR.
• Brief paid campaign creative and copy; coordinate assets and updates.
• Monitor spend and performance and suggest improvements.
• Deliver email campaigns and customer lifecycle activity with briefs and timings.
• Prepare Shopify site copy and promotional assets; publish changes.
• Coordinate website content for campaigns and ongoing updates with clear briefs.

Skills

Content coordination

Campaign management

Social media management

Copywriting

Analytics / ROAS tracking

Vendor coordination

Email marketing

E-commerce familiarity

Photography/creative direction

Tools

Klaviyo

Shopify

Meta Ads

Google Ads

Job description

EquaVetz seeks a hands-on Marketing Coordinator to organise content, campaigns and ongoing marketing work across social, email and ecommerce channels.

You will brief designers, coordinate creators and ambassadors, manage campaigns with agencies, and ensure assets, deadlines and brand voice stay aligned with the premium EquaVetz identity.

Working with the GM of Marketing and Head of Digital, you’ll translate direction into clear briefs and outputs, while supporting retail events and partnerships.