Enterprise Marketing Lead – GTM & ABM Strategy

Tyro Payments; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Learning and career development

18 weeks paid primary carers leave

12 weeks paid secondary carers leave

Novated leasing

Hybrid work model

Job summary

Tyro Payments is seeking a commercially minded Senior Marketing Manager to lead go-to-market strategy and execution for Enterprise propositions. You’ll work with Product, Sales, Partnerships, and Account Management to commercialise solutions and drive revenue growth.

You’ll bring 4+ years in fintech/payments SaaS marketing, strong ABM experience, and a data-driven, collaborative mindset to transform complex offerings into clear customer value.

Qualifications

• 4+ years’ experience in product marketing or B2B marketing, ideally within fintech, payments, SaaS or related industry.
• Proven experience developing and executing GTM strategies for complex/enterprise products.
• Hands-on experience delivering integrated marketing campaigns and/or ABM programs.
• Understanding of enterprise business models, including multi-site operations and partner ecosystems.
• Strong communication, storytelling and presentation skills with the ability to simplify complex concepts.
• Data-driven with strong analytical and problem-solving capability.
• Ability to influence and collaborate across cross-functional teams in a matrixed organisation.
• Experience supporting commercial teams with sales enablement.
• Degree in Marketing or Business preferred.

Responsibilities

• Own and execute the go-to-market strategy for Tyro’s Enterprise proposition and product launches.
• Develop and deliver integrated marketing campaigns targeting enterprise audiences to drive awareness, engagement and revenue.
• Build and execute ABM programs for key enterprise prospects in partnership with Sales.
• Refine and strengthen value propositions, messaging frameworks and portfolio positioning for enterprise segments.
• Partner with Product, Sales and Account Management to identify customer needs and shape product offerings.
• Develop compelling sales collateral, campaign assets and customer-facing content to support acquisition and adoption.
• Support sales enablement through training materials, tools and messaging resources.
• Collaborate with Marketing to create case studies, campaign content and other product marketing materials.
• Analyse market trends, customer feedback and competitive insights to inform strategy and decision making.
• Manage multiple GTM initiatives with strong stakeholder alignment across the business.

Skills

Go-to-market strategy

ABM programs

Enterprise marketing

Cross-functional collaboration

Data-driven mindset

Storytelling & messaging

Sales enablement

Education

Degree in Marketing or Business

Job description

Tyro Payments is seeking a commercially minded Senior Marketing Manager to lead go-to-market strategy and execution for Enterprise propositions. You’ll work with Product, Sales, Partnerships, and Account Management to commercialise solutions and drive revenue growth.

You’ll bring 4+ years in fintech/payments SaaS marketing, strong ABM experience, and a data-driven, collaborative mindset to transform complex offerings into clear customer value.