Email Marketing & CRM Coordinator

Suzanne Grae Pty Ltd; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Product discount and health benefits

Flexible working arrangements

Referral bonuses

Team member discounts

Job summary

Suzanne Grae Pty Ltd is seeking an Email Marketing & CRM Coordinator to lead our email program and CRM initiatives. You will drive end-to-end digital campaigns across paid socials, email, SEM/SEO, and other channels, to grow revenue, traffic, and customer engagement.

You will support initiatives across CRM touchpoints to deliver commercial outcomes, leveraging Emarsys or similar platforms, with HTML-enabled assets and analytics to optimise results.

Qualifications

• Marketing/digital qualifications or equivalent.
• Experience with customer engagement platforms (Emarsys preferred).
• Understanding of customer databases, personalisation and segmentation.
• Experience using Google Analytics or similar analytics tools.
• Excellent verbal and inter-personal communication skills.
• Ability to multi task in a fast paced environment.
• HTML skills are a bonus.

Responsibilities

• Accelerate revenue growth through email channel campaigns and end-to-end email marketing execution.
• Manage the Email Marketing & CRM programs and weekly schedule for the brand.
• Develop a clear email communication and content plan for the business.
• Implement database and VIP growth opportunities.
• Plan and schedule digital campaigns and report performance for optimisation.

Skills

Email marketing

CRM campaigns

Customer segmentation

Analytics

Communication

Multitasking

Retail/eCommerce experience

Digital design awareness

Education

Marketing/Digital qualifications or equivalent

Tools

Emarsys

Google Analytics

HTML

Job description

At Suzanne Grae, we believe that everyone deserves stylish choices that effortlessly fit into any wardrobe, budget, and lifestyle. Since our first store opened in 1968, we've remained the go-to fashion destination for generations of women across Australia who want to look and feel great.

As part of The Sussan Group, we're proud to be a Certified B Corporation™. This certification independently verifies that the Sussan Group meets high standards of performance, accountability, and transparency. Our commitment to sustainability and social impact benefits everyone—from our team to our customers, and our suppliers. We are a part of a close-knit fashion family with the heartfelt intention of making a meaningful difference in the lives of all Australian women.

Our Email Marketing & CRM Coordinator will effectively execute the end-to-end Digital Marketing program delivery for our brand. This involves successful implementation on digital channels including paid socials, email, SEM and SEO, display, affiliates and optimising our campaigns for growth in revenue, traffic and customer engagement.

As part of our Digital Team, you will additionally support the roll out of initiatives across various touchpoints in the customer relationship management stages to drive commercial outcomes for the business.

Your days will be fast paced and varied and your great attitude and proactive approach will support your success in this role and provide you with exciting growth and development.

You will utilise your hands-on digital marketing & email marketing platform experience to lead our email marketing campaign build and implementation to increase revenue from our email channel and optimise our campaigns for customer engagement.

Your day to day will include:

Accelerate the growth of revenue of the email channel and successfully build & implementation of all email marketing campaigns

Management of the Email Marketing & CRM programs

Manage the weekly email schedule for the brand

Develop a clear email communication and content plan for the business

Implement database and VIP growth opportunities

Digital campaign planning and scheduling

Campaign reporting and optimisation

To be successful in this role, you must have:

Marketing/Digital Tertiary Qualifications or similar

Proven experience with customer engagement platform - Emarsys preferred or similar

• Prior experience with eCommerce within retail or fashion
• Understanding of digital design, video and email marketing asset production (HTML skills a bonus)

Understanding of customer databases, personalisation and segmentation

Experience using Google Analytics (or similar website analytics program)

• Prior experience with eCommerce, Fashion or Retail brand highly desirable

Excellent verbal and inter-personal communication skills

Ability to multi task in fast paced environment

Why work for Suzanne Grae?

When it comes to making people feel great, we don't stop with our customers. Here's why you should choose a career at Suzanne Grae and join a team that celebrates your individuality and passion for fashion:

• Join a Certified B Corporation and become a member of a dynamic and purpose-driven company.
• Opportunities for all team members to be involved in our impact initiatives, including our Reconciliation Action Plan (RAP)
• Participate in our long-standing community partnership program with the Women's Community Shelters.
• Join a supportive team that values collaboration, creativity, diversity and growth.

We also offer some amazing benefits, including:

• Generous team member product discount
• Discounted private health insurance
• Great team member referral bonus
• Flexible working arrangements

If you're ready to contribute to the change women want to see, consider a career with Suzanne Grae.

The Sussan Group is committed to supporting an inclusive recruitment process ensuring a fair recruitment experience. We celebrate diversity and advocate inclusion and are committed to building and fostering a diverse and accessible workplace and culture.

Please advise us if you need any necessary access requirements or adjustments throughout the recruitment process.