Ecommerce Manager

T2 Tea; City of Yarra; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

50% tea discount

Recognition program

Volunteer leave

Flexible work options

Employee Assistance Program (EAP)

Community events

Job summary

T2 Tea is seeking a hands-on Head of Trade to own the online business performance across global websites and third-party marketplaces. You will translate trading data into onsite actions, lead a team across trading, merchandising, CRO, search and content, and partner with Buying, Marketing, Creative and Development to land campaigns on time and on brief.

You’ll combine commercial leadership with hands-on execution, manage weekly trade cadences, and drive revenue, margin and customer experience

Qualifications

• 4+ years ecommerce experience with direct accountability for onsite trading, revenue and commercial performance in retail or consumer goods.
• Proven ability to translate data into actionable onsite strategies and campaign activations.
• Strong leadership skills with experience coaching teams in a fast-paced ecommerce environment.

Responsibilities

• Owning and growing the end-to-end trade performance of the online store across revenue, conversion, AOV and margin.
• Running the weekly trade cadence and translating data into onsite actions and priorities.
• Owning the annual and rolling trading and promotional calendar aligned with key moments.
• Leading marketplace channel performance including Amazon, with targets for revenue and margin.
• Mentoring and managing a team across trading, merchandising, CRO, search and content.
• Overseeing daily site performance monitoring and issue triage with development teams.

Skills

Ecommerce leadership

Trading analytics

GA4

Shopify

Marketplace management

Team leadership

Tools

Shopify

GA4

Amazon Seller/Vendor Central

Job description

About the role

This is a hands-on leadership role at the heart of T2’s digital growth — owning the trade performance of our online business across our global websites, and our third-party marketplaces. Reporting to the Director of Digital and Omnichannel Enablement, you’ll translate trading data into onsite action across merchandising, campaign activation and promotional mechanics, leading a team to deliver against T2’s annual trading and promotional calendar.

You will LOVE ecommerce and demonstrate a genuine commercial mindset, with real care for revenue, margin and customer experience outcomes. This role blends commercial leadership with a genuinely hands-on approach — your analytical rigour, trading instincts and strong leadership skills will be on show, as will your ability to partner confidently across Buying, Marketing, Creative and Development to land campaigns and launches on time and on brief.

Key responsibilities

• Owning and growing the end-to-end trade performance of the T2 online store — revenue, conversion, average order value and margin — against budget and forecast
• Running the weekly trade cadence, translating traffic, conversion, average order value and sell-through data into clear onsite actions and priorities for the team
• Owning the annual and rolling trading and promotional calendar, aligning onsite campaigns, launches and promotional mechanics to key trading moments
• Owning the performance and growth of T2’s third-party marketplace channel (including Amazon), setting revenue and margin targets and driving marketplace-specific trading actions
• Leading, coaching and managing a team across trading, merchandising, CRO, search and content
• Owning daily site performance monitoring and issue triage, escalating and coordinating fixes with the development teams

About you

• 4+ years’ ecommerce experience with direct accountability for onsite trading, revenue and commercial performance, ideally in retail, FMCG or a comparable consumer category
• Comfortable blending strategic, commercial leadership with genuinely hands‑on execution — you set the direction and roll up your sleeves to deliver it
• Proven experience running a trade cadence (daily/weekly) and translating conversion, AOV, UPT and sell‑through data into commercial action
• Strong onsite merchandising skills — product sorting, category and collection curation, search merchandising and promotional placement
• Hands‑on experience with Shopify, comfortable navigating the admin, themes and app ecosystem
• Experience managing a third‑party marketplace channel (e.g. Amazon Seller/Vendor Central), including listing optimisation and marketplace‑specific promotional mechanics
• Strong analytical skills (GA4 or equivalent) with the ability to turn data into clear, actionable recommendations for non‑technical stakeholders
• Experience leading, coaching or mentoring direct reports in a fast‑paced retail or ecommerce environment
• Excellent written and verbal communication skills, comfortable presenting trading performance to leadership

Life at T2

• Enjoy a 50% discount to spoil yourself, plus endless cups of tea.
• Get recognition and rewards. T2 celebrates our teams contributions through our Moment Makers program, featuring exciting prizes.
• Volunteer leave day per year with a purpose aligned organisation.
• Workplace policies with impact: Gender equity policy, Equitable remuneration policy and Flexible working arrangement options
• Employee Assistance Program (EAP).
• T2 Community Crew ensures we celebrate every occasion in the calendar – bringing fun & excitement to life at T2.
• Our head office is located in vibrant Collingwood, conveniently close to a range of great cafés and well‑connected public transport options, including both train and tram services. We also offer a hybrid working arrangement.

About the application process

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

No agencies please – we have this one brewing in-house.