Ecommerce Manager

T2; City of Yarra; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

50% employee discount

Recognition program

Volunteer leave

Job summary

T2 Tea is seeking an Ecommerce Manager to lead the online business globally, including its own websites and third‑party marketplaces. You’ll translate trading data into onsite actions, drive campaigns and promotions, and lead a cross‑functional team across Buying, Marketing, Creative and Development.

You’ll bring 4+ years of ecommerce leadership, a hands-on trading mindset, strong merchandising skills, and a collaborative approach in a hybrid work setting at our Collingwood-based head office.

Qualifications

• 4+ years ecommerce experience with direct accountability for onsite trading, revenue and commercial performance.
• Experience leading trading calendars and promotional mechanics across online touchpoints.
• Strong onsite merchandising, product sorting and search merchandising skills.

Responsibilities

• Own and grow end-to-end trade performance of the online store across revenue, conversion, AOV and margin.
• Run weekly trade cadence and translate data into onsite actions and priorities.
• Own annual and rolling trading and promotional calendar in alignment with key moments.
• Grow third-party marketplace channel (e.g., Amazon) with revenue and margin targets.
• Lead, coach and manage a team across trading, merchandising, CRO, search and content.
• Monitor daily site performance and coordinate fixes with development teams.

Skills

Ecommerce leadership

Data-driven decisions

Team leadership

Merchandising

Shopify

GA4 analytics

Tools

Shopify Admin

Shopify Themes

Shopify Apps

Amazon Seller Central

GA4

Job description

Looking for a role that fills your cup? Good news, T2 Tea is looking for a Ecommerce Manager to join its passionate team.

If you are collaborative, you’ll thrive in an environment where creativity and purpose come together, teams are empowered, and the T2 experience is shaped across every touchpoint.

About Us

We’re T2, a tea brand known for its delicious tea made with premium, sustainable ingredients. Every day, we love to excite our customers by inviting them into our world of tea, online and in our retail stores across Australia and New Zealand.

Like our teas, our people are unique and diverse. We believe every team member brings different experience and skills to each role which is invaluable to T2. In return we provide training, incentives and encourage an inclusive culture through our policies and initiatives.

Today, we’re part of LIPTON Teas and Infusions, the world’s largest tea business. For our team, this connection offers opportunities to build global relationships, expand your career globally and participate in global programs and industry-leading initiatives.

This is a hands-on leadership role at the heart of T2’s digital growth — owning the trade performance of our online business across our global websites, and our third-party marketplaces. Reporting to the Director of Digital and Omnichannel Enablement, you’ll translate trading data into onsite action across merchandising, campaign activation and promotional mechanics, leading a team to deliver against T2’s annual trading and promotional calendar.

You will LOVE ecommerce and demonstrate a genuine commercial mindset, with real care for revenue, margin and customer experience outcomes. This role blends commercial leadership with a genuinely hands-on approach — your analytical rigour, trading instincts and strong leadership skills will be on show, as will your ability to partner confidently across Buying, Marketing, Creative and Development to land campaigns and launches on time and on brief.

Key responsibilities

• Owning and growing the end-to-end trade performance of the T2 online store — revenue, conversion, average order value and margin — against budget and forecast
• Running the weekly trade cadence, translating traffic, conversion, average order value and sell-through data into clear onsite actions and priorities for the team
• Owning the annual and rolling trading and promotional calendar, aligning onsite campaigns, launches and promotional mechanics to key trading moments
• Owning the performance and growth of T2’s third-party marketplace channel (including Amazon), setting revenue and margin targets and driving marketplace-specific trading actions
• Leading, coaching and managing a team across trading, merchandising, CRO, search and content
• Owning daily site performance monitoring and issue triage, escalating and coordinating fixes with the development teams

About you

• 4+ years’ ecommerce experience with direct accountability for onsite trading, revenue and commercial performance, ideally in retail, FMCG or a comparable consumer category
• Comfortable blending strategic, commercial leadership with genuinely hands-on execution — you set the direction and roll up your sleeves to deliver it
• Proven experience running a trade cadence (daily/weekly) and translating conversion, AOV, UPT and sell-through data into commercial action
• Strong onsite merchandising skills — product sorting, category and collection curation, search merchandising and promotional placement
• Hands-on experience with Shopify, comfortable navigating the admin, themes and app ecosystem
• Experience managing a third-party marketplace channel (e.g. Amazon Seller/Vendor Central), including listing optimisation and marketplace-specific promotional mechanics
• Strong analytical skills (GA4 or equivalent) with the ability to turn data into clear, actionable recommendations for non-technical stakeholders
• Experience leading, coaching or mentoring direct reports in a fast-paced retail or ecommerce environment
• Excellent written and verbal communication skills, comfortable presenting trading performance to leadership

Life at T2

• Enjoy a 50% discount to spoil yourself, plus endless cups of tea.
• Get recognition and rewards. T2 celebrates our teams contributions through our Moment Makers program, featuring exciting prizes.
• Volunteer leave day per year with a purpose aligned organisation.
• Workplace policies with impact: Gender equity policy, Equitable remuneration policy and Flexible working arrangement options
• Employee Assistance Program (EAP).
• T2 Community Crew ensures we celebrate every occasion in the calendar – bringing fun & excitement to life at T2.
• Our head office is located in vibrant Collingwood, conveniently close to a range of great cafés and well-connected public transport options, including both train and tram services. We also offer a hybrid working arrangement.

About the application process

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

No agencies please – we have this one brewing in-house.