DTC Digital Acquisition Lead — eCommerce Growth

U&U Recruitment Partners; Ryde; On-site; AUD 90,000 - 140,000; Full time

Job summary

U&U Recruitment Partners is partnering with a leading health and wellness consumer goods business to recruit a Digital Acquisition Manager to accelerate eCommerce growth in Australia. The role focuses on responsible paid and organic acquisition across DTC brands, with ownership of budget, tests, and ROAS optimization.

You'll work with agency partners across Meta, Google, TikTok and other channels, driving new customer growth and connecting acquisition to on-site journeys, with opportunities to

Qualifications

• 3–5 years in performance marketing or digital acquisition.
• Strong hands-on knowledge of Meta and Google.
• Experience with Shopify DTC brands.
• Ability to manage agencies and test-and-learn mindset.

Responsibilities

• Own digital acquisition strategy and execution across DTC eCommerce.
• Manage agency partners across Meta, Google, TikTok and other paid channels.
• Manage budgets and shift investment based on performance and priorities.
• Drive new customer growth while improving ROAS and digital revenue.
• Develop testing plans across creative, audiences, platforms and media.
• Collaborate with eCommerce teams to connect acquisition with the on-site journey.
• Improve tracking, attribution and performance reporting across channels.
• Support eCommerce growth across Australia and international markets.

Skills

Performance marketing

Paid social

Agency management

DTC eCommerce

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

U&U Recruitment Partners is partnering with a leading health and wellness consumer goods business to recruit a Digital Acquisition Manager to accelerate eCommerce growth in Australia. The role focuses on responsible paid and organic acquisition across DTC brands, with ownership of budget, tests, and ROAS optimization.

You'll work with agency partners across Meta, Google, TikTok and other channels, driving new customer growth and connecting acquisition to on-site journeys, with opportunities to