Director of Analytics & Measurement Strategy

jellyfish; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Discretionary annual bonus

Up to 60% remote work

Job summary

Jellyfish is a global digital marketing agency blending tech, creativity and data to empower clients’ digital journeys. You will lead the Analytics team within Martech, defining measurement strategy for enterprise clients and mentoring practitioners to deliver high-impact projects.

You’ll be the senior escalation point, setting standards, managing client relationships across markets, and guiding AI-related measurement advancements while ensuring data privacy and profitability.

Qualifications

• Extensive GA4/GA360, server-side GTM and Google Cloud experience.
• 3+ years of leadership, mentoring analysts and senior talent.
• SQL and JavaScript knowledge to audit designs and review code.
• Cross-channel measurement experience including incrementality and MMM.
• Clear point of view on AI’s impact on measurement and agentic workflows.
• Commercial fluency on portfolio level including revenue, profitability and resources decisions.
• Proven ability in pitching, scoping, partnerships, and senior client relationships.

Responsibilities

• Develop strategic measurement roadmaps for enterprise clients.
• Own the methodology across MMM, incrementality, geo-testing, causal analysis, signal loss/privacy, and server-side architecture.
• Be the principal advisor to senior client marketing leaders and simplify complex measurement concepts.
• Be the final escalation point for critical technical decisions across the client portfolio.
• Define our approach to AI in measurement and signal quality.
• Establish risk frameworks for AI usage and data security, partnering with client privacy teams.
• Drive revenue growth by identifying MarTech expansion opportunities and renewals.
• Support pitches, scope engagements, build technical partnerships, and represent the agency externally.
• Lead and direct a multi-disciplinary analytics team and balance workload health.

Skills

GA4/GA360

Server-side GTM

Google Cloud

SQL

JavaScript

Looker

Cross-channel measurement

MMM

Incrementality

AI in measurement

Commercial fluency

Client leadership

Tools

Google Cloud

Job description

Jellyfish is a global digital marketing agency blending tech, creativity and data to empower clients’ digital journeys. You will lead the Analytics team within Martech, defining measurement strategy for enterprise clients and mentoring practitioners to deliver high-impact projects.

You’ll be the senior escalation point, setting standards, managing client relationships across markets, and guiding AI-related measurement advancements while ensuring data privacy and profitability.