Director, Media Strategy & Planning

Accenture PLC; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Accenture Song in Melbourne seeks an experienced Planning Director to lead media planning as a distinct craft, connecting strategy, planning and investment into ambitious, well-executed media plans.

You will influence planning tools, workflows and publisher relationships, while driving excellence in effectiveness theory and AI-enabled opportunities. A strong ecosystem mindset and a track record of award-winning work are essential.

Qualifications

• 8–10 years of media planning experience in a top-tier agency environment.
• 2–3 years at a senior planning manager or group head level.

Responsibilities

• Lead and develop media planning as a distinct craft within the agency.
• Bridge strategy, planning and investment to translate recommendations into bold, executable media plans.
• Help shape the planning capability, develop tools/workflows and strengthen publisher relationships.
• Advise clients on marketing effectiveness theory and how to optimise outcomes.

Skills

Planning leadership

Media planning

Ecosystem thinking

AI in media

Publisher relationships

Job description

Accenture Song in Melbourne seeks an experienced Planning Director to lead media planning as a distinct craft, connecting strategy, planning and investment into ambitious, well-executed media plans.

You will influence planning tools, workflows and publisher relationships, while driving excellence in effectiveness theory and AI-enabled opportunities. A strong ecosystem mindset and a track record of award-winning work are essential.