Director, CAIT & Social Commerce (APAC)

VaynerMedia LLC; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

VaynerMedia is seeking a seasoned Director to lead CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce in Australia. Based in Sydney, you will shape and expand creator partnerships, manage an agile team, and bridge culture with commerce to drive client outcomes.

You will own end-to-end social commerce capabilities, recruit talent, negotiate rights and fees, and mentor the APAC CAIT team while building strategic relationships with talent networks and platforms.

Qualifications

• 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
• Proven social commerce expertise: Direct experience with social commerce ecosystems, with hands-on TikTok Shop strategy and affiliate execution strongly preferred.
• Commercial & negotiation mastery: Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
• Strategic & creative instincts: Ability to evaluate whether creator content and feed-native ideas will succeed in-feed, balancing strategic rigor with cultural relevance.
• Senior client counsel & presentation skills: Proven track record advising C-suite client stakeholders, pitching new business, and translating complex platform changes into strategic opportunities.
• People & operational leadership: Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.

Responsibilities

• Drive integrated CAIT strategy: Formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client business goals, ensuring creator work is integrated from campaign inception.
• Command TikTok Shop & Social Commerce: Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, promotional campaigns, affiliate programs, and performance optimization.
• Architect talent & creator partnerships: Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, usage rights, licensing, exclusivity, and paid amplification.
• Champion social-first creative & briefing: Translate campaign ideas into platform-native briefs that empower creators while protecting strategic objectives and brand safety.
• Oversee commercial & operational health: Manage team workflows, project budgets, agency scopes, and profitability metrics to deliver sustainable, business-driving results for clients.
• Lead, mentor & scale team capability: Guide and mentor local CAIT team members across casting, strategy, contract negotiation, and content production.
• Foster APAC & platform relationships: Build strong partnerships with talent networks, affiliate platforms, creator agents, and regional APAC CAIT leads to share intelligence and scale best practice.
• Fuel business growth & thought leadership: Lead CAIT pitch work for new business opportunities and represent VaynerMedia as a subject-matter expert across the Australian creator economy.

Skills

Influencer marketing

Creator relations

Talent management

Affiliate marketing

Social commerce

Integrated agency work

Job description

VaynerMedia is seeking a seasoned Director to lead CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce in Australia. Based in Sydney, you will shape and expand creator partnerships, manage an agile team, and bridge culture with commerce to drive client outcomes.

You will own end-to-end social commerce capabilities, recruit talent, negotiate rights and fees, and mentor the APAC CAIT team while building strategic relationships with talent networks and platforms.