Digital Marketing Specialist

affix; Melbourne; Hybrid; AUD 60,000 - 80,000; Part time

Benefits offered by this job

Flexible work hours

Learning and development budget

Social events and team activities

Job summary

A community-focused tech company is seeking a part-time Digital Marketing Specialist in Melbourne to optimize SEO performance and manage email marketing campaigns. The role is flexible, allowing you to work between home and the office while supporting the marketing team. Ideal candidates will have a background in digital marketing with ~5 years of experience. This position provides the opportunity to work in a mission-driven environment that impacts community health and well-being.

Qualifications

• 5+ years of experience in digital marketing.
• Experience with CMS platforms.
• Ability to understand and grow web traffic.

Responsibilities

• Own SEO performance and optimize for engagement.
• Manage updates across the website's CMS.
• Deliver high-performing email marketing campaigns.

Skills

SEO optimization

Email marketing automation

Content management systems

Data analysis

Job description

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Direct message the job poster from affix

PlayHQ is on a mission to unleash the life-changing power of community sport by increasing participation and engagement. They’ve reimagined sport technology with a seamless, mobile-first digital platform that connects players, volunteers, admins, and codes in one place.

They’ve laid the groundwork for a digital revolution in community sport—and now, it’s game time. As they enter a high-growth phase, they’re looking for brilliant people to help make the experience easier, faster, and more connected for all involved.

The Role

PlayHQ is on the lookout for a Digital Marketing Specialist to join the team part-time (20 hours per week). This is a key role to support the Group Marketing Manager—optimising performance, improving discoverability, and enhancing the digital journey across key platforms.

You’ll work closely with the Marketing, Product, and Customer teams to manage PlayHQ’s web presence, run email marketing automation, and deliver sound SEO initiatives—making sure the right people find the right message at the right time.

This is a hands-on role, suited to someone who’s comfortable with ambiguity, works independently, and thrives in a fast-moving, purpose-driven business.

You will:

• Own SEO performance—optimising for traffic, engagement, and conversion
• Manage and maintain CMS content updates across the PlayHQ website
• Deliver data-informed, high-performing email marketing campaigns (including A/B testing)Partner with product and growth teams to support platform adoption and feature launches
• Monitor performance metrics across key digital channels and iterating based on insights

What You Bring To The Role

You’re a self-starter with ~5 years’ experience in digital marketing. You’re confident wearing a few different hats and moving between strategy and execution.

You’re likely someone who:

• Has solid experience across CMS platforms
• Knows their way around email automation and has executed effective, well-targeted campaigns
• Understands how to grow web traffic and boost SEO performance
• Can translate analytics into action (and isn’t afraid to test, tweak, and repeat)
• Thrives in an autonomous role and loves solving problems proactively
• Is comfortable in a part-time setup and can manage time independently

Bonus points if you’re passionate about sport, community, or both.

What's In It For You?

Hybrid & flexible, 20 hours/week (flexible across a couple or multiple days)

Remote first work, hybrid between home & their Melbourne HQ. There’s an open tab at the local coffee shop so your morning cuppa is always on them!

Flexibility to make work + life play nice together…so you can pick your kids up, head to the gym, or even coach a local sport team and make up the time later.

️ Do work that matters, with heart. Use tech as a force for good & have a positive impact on both local communities and the health and wellbeing of Australians, especially young kids!

Learning + development budget to support your growth!

These folks love getting together & having a bit of fun. A busy social calendar of activities to keep you connected with the team.

Next Steps?

This is a fabulous opportunity to be part of a small, mighty, and mission-led team at PlayHQ.

If this sounds like your kind of gig, say hi—we’d love to meet you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Information Technology

• Industries

  Technology, Information and Media, Sports Teams and Clubs, and Advertising Services

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