Digital Marketing Manager

Accorhotel; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Learn your Way Academy

ALL Heartist benefits

Complimentary car parking

Mental health and well-being support

Employee Assistance Program

Job summary

Novotel & ibis Styles Melbourne Airport is seeking a creative Digital Marketing professional to own the online presence of two brands, from microsites and Accor channels to third-party platforms, keeping imagery, content, special offers and e-newsletters fresh and scroll-stopping. You’ll run our social media channels with agency support and drive website traffic through SEO and SEM.

You will build a rolling 12-month marketing calendar that keeps our Food & Beverage venues, leisure

Qualifications

• Experience delivering digital marketing across multiple brands.
• Ability to craft compelling content and brief agencies.
• Strong knowledge of social channels, SEO/SEM and email campaigns.

Responsibilities

• Own the online presence for two brands (microsites, Accor channels, third-party platforms).
• Manage imagery, content, offers and e-newsletters for both brands.
• Run social media channels with agency support and drive website traffic through SEO/SEM.
• Build a rolling 12-month marketing calendar for venues and events, including promos, activations and paid campaigns.
• Report monthly on campaign ROI and collaborate with the Director of Sales & Marketing.

Skills

Digital marketing

SEO

SEM

Social media management

Job description

Job Description

You're a creative powerhouse who lives and breathes all things digital — the kind of person who spots the next big social trend before breakfast and already has three campaign ideas by lunch. You thrive on variety, juggle deadlines with a smile, and know that in a high-paced airport hotel, \"busy\" is the baseline and \"brilliant\" is the standard. With a knack for words, an eye for a great image, and you're just as comfortable crafting a press release as you are briefing an agency or building a 12-month marketing calendar. You're a natural connector and you bring energy, ideas and a sense of humour to everything you do.

What you will be doing

As our Digital Marketing gun at Novotel & ibis Styles Melbourne Airport, you'll own the online presence of not one but two brands — from microsites and Accor channels to third-party platforms, keeping imagery, content, special offers and e-newsletters fresh, sharp and impossible to scroll past. You'll run our social media channels (with agency support and plenty of room to make your mark), drive website traffic through SEO and SEM.

You will build a rolling 12-month marketing calendar that keeps our Food & Beverage venues, leisure offerings and Meetings & Events front of mind. That means cracking promos for Boccata, Small Holdings and Amber State, event activations, collateral design, eDMs and paid campaigns, all while managing supplier and media agency relationships, growing our guest database and keeping our image and video library picture-perfect. You'll report monthly on campaign ROI, work closely with the Director of Sales & Marketing, champion PR and communications across the hotel, hunt down new initiatives before anyone else spots them, and bring bold, creative ideas to fill the quiet periods and smash the peaks. Fast-paced, dual-brand, full of personality — this is marketing with the volume turned all the way up.

Additional Information

Our Hotel

The Novotel & ibis styles Melbourne Airport is a dual-branded property with a total of 464 rooms - 248 in Novotel Melbourne Airport and 216 in ibis Styles Melbourne Airport, this dynamic new development is just steps from Terminal 4, Melbourne Airport, offering convenience and comfort for travellers and professionals alike.

Our guests can enjoy a selection of food & beverage venues: Boccata, meaning “mouthful” in Italian, celebrates the city’s migrant heritage and marries Italian favourites with local, contemporary touch. Amber State Taphouse & Kitchen is the ideal gathering place that celebrates the joy of getting together through the Aussie tradition of barbecue and beer – with craft beers on tap, wines, and cocktails. Small holdings featuring the classic Melbourne cafe culture with a range of delightful baked pastry treats, gourmet breakfast dishes, superb sandwiches and specialty coffee.

In addition to our exceptional food and beverage venues, the Novotel & ibis styles Melbourne Airport features premier event spaces designed to accommodate everything from intimate meetings to grand receptions. Our elegant ballroom can host up to 480 guests for a cocktail-style event or 240 for a seated banquet and can be effortlessly divided into Ballroom 1, 2, and 3, providing flexible configurations to suit any occasion, whether it’s a conference, workshop, product launch, or celebration. For guests seeking a productive environment, Aerofoil, our premium co-working space, offers a stylish and comfortable setting ideal for catching up on work between flights, hosting important meetings, or staying connected on the go.

This is a village centre supporting the airport community as a place to gather and socialise for everyone who travels and works from the airport precinct.

What is in it for you?

• Learning programs through our “Learn your Way” Academy platforms, ongoing training and development opportunities (self-pace, virtual webinars, face to face)


• ALL Heartist, Employee benefit card, offering discounted accommodation, food and beverage at Accor properties worldwide.


• Complimentary car parking.


• Mental health and well-being support initiatives.


• Access to our Employee Assistance Program.