Digital Marketing Lead — Dual-Brand Hotel

Accorhotel; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Learn your Way Academy

ALL Heartist benefits

Complimentary car parking

Mental health and well-being support

Employee Assistance Program

Job summary

Novotel & ibis Styles Melbourne Airport is seeking a creative Digital Marketing professional to own the online presence of two brands, from microsites and Accor channels to third-party platforms, keeping imagery, content, special offers and e-newsletters fresh and scroll-stopping. You’ll run our social media channels with agency support and drive website traffic through SEO and SEM.

You will build a rolling 12-month marketing calendar that keeps our Food & Beverage venues, leisure

Qualifications

• Experience delivering digital marketing across multiple brands.
• Ability to craft compelling content and brief agencies.
• Strong knowledge of social channels, SEO/SEM and email campaigns.

Responsibilities

• Own the online presence for two brands (microsites, Accor channels, third-party platforms).
• Manage imagery, content, offers and e-newsletters for both brands.
• Run social media channels with agency support and drive website traffic through SEO/SEM.
• Build a rolling 12-month marketing calendar for venues and events, including promos, activations and paid campaigns.
• Report monthly on campaign ROI and collaborate with the Director of Sales & Marketing.

Skills

Digital marketing

SEO

SEM

Social media management

Job description

Novotel & ibis Styles Melbourne Airport is seeking a creative Digital Marketing professional to own the online presence of two brands, from microsites and Accor channels to third-party platforms, keeping imagery, content, special offers and e-newsletters fresh and scroll-stopping. You’ll run our social media channels with agency support and drive website traffic through SEO and SEM.

You will build a rolling 12-month marketing calendar that keeps our Food & Beverage venues, leisure