Digital Marketing Manager

Scale-Up Philippines; Australia; Remote; AUD 115,000 - 158,000; Full time

Job summary

Scale Up Philippines is seeking a remote Digital Marketing Manager to drive international growth across renewable energy investments, battery manufacturing partnerships, and physical commodity trading.

You’ll lead multi-channel campaigns, shape the digital strategy with the founder, and build a credible online presence to attract investors, distributors, buyers, and strategic partners worldwide. Opportunity to grow a marketing function within the company.

Qualifications

• 4+ years in digital marketing with 2+ years in a lead or manager role.
• Proven B2B marketing strategy and lead generation.
• Strong LinkedIn marketing expertise.
• Experience with SEO, website management (WordPress/Wix/Webflow), and Google Analytics.
• Experience with email marketing and CRM platforms (Mailchimp/HubSpot/Zoho).
• Solid understanding of paid advertising platforms, digital sales funnels, and performance metrics.
• Excellent written and verbal English, with ability to create polished content for international audiences.
• Canva or Adobe Creative Suite proficiency for marketing materials.
• Remote, self-motivated, and able to work independently in a remote setup.
• Experience in energy, manufacturing, trading, finance, or investment sectors is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsibilities

• Develop and execute a B2B digital marketing strategy to boost brand visibility and international partnerships.
• Oversee LinkedIn presence and ads to build company credibility and attract partners.
• Grow founder’s professional profile on LinkedIn to position them as an industry voice.
• Manage website/SEO; optimize content to clearly communicate offerings and credibility.
• Plan and run lead generation campaigns targeting investors, distributors, buyers, and suppliers.
• Design and manage email campaigns and newsletters to nurture relationships.
• Plan, launch, and optimize paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
• Oversee creation of marketing materials including social content, profiles, presentations, blogs, and updates.
• Monitor market trends in renewables, storage, and commodities; analyze competitors for opportunities.
• Track KPIs, analyze performance, and provide reports with insights and recommendations.
• Maintain a consistent, credible brand voice across digital touchpoints.

Skills

B2B marketing strategy

Lead generation

LinkedIn marketing

Content creation

English communication

Strategic thinking

Remote work

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WordPress

Wix

Webflow

Google Analytics

Mailchimp

HubSpot

Zoho

Canva

Adobe Creative Suite

LinkedIn Ads

Google Ads

Meta Ads

Job description

Scale Up Philippines is partnering with an internationally focused business development firm to hire a full-time, remote Digital Marketing Manager. The company works across renewable energy investment, battery manufacturing partnerships, and physical commodity trading, connecting investors, manufacturers, distributors, and trading partners around the world.

You’ll lead the company’s digital marketing efforts, building a strong and credible online presence that attracts international investors, distributors, buyers, and strategic partners. Working directly with the founder, you’ll shape the digital strategy, manage campaigns across multiple channels, and turn online visibility into real business opportunities. As the company grows, there will be opportunities to build and lead a larger marketing function.

Key Responsibilities:

• Digital Marketing Strategy: Develop and execute a B2B digital marketing strategy that supports brand visibility, partner acquisition, and international business development goals.
• Social Media Management: Oversee the company’s social media presence, with LinkedIn as a primary platform, ensuring consistent, professional, and engaging content.
• Founder Thought Leadership: Build the founder’s professional profile on LinkedIn to position them as a trusted voice in renewable energy and global trade.
• Website & SEO: Manage and improve the company website, optimize content for search engines, and ensure the site clearly communicates the company’s offerings and credibility.
• Lead Generation: Plan and run campaigns that attract qualified leads, including potential investors, distributors, buyers, and suppliers, and support follow-up processes.
• Email Marketing: Design and manage email campaigns and newsletters to nurture partner and investor relationships.
• Paid Advertising: Plan, launch, and optimize paid campaigns on platforms such as LinkedIn Ads, Google Ads, and Meta Ads to reach targeted international audiences.
• Content Development: Oversee the creation of marketing materials, including social content, company profiles, presentations, blog articles, and industry updates.
• Market & Competitor Research: Monitor trends in renewable energy, battery storage, and commodity markets, and analyze competitors to identify opportunities.
• Analytics & Reporting: Track KPIs across all channels, analyze performance, and provide regular reports with clear insights and recommendations.
• Brand Management: Ensure a consistent, credible brand voice across all digital touchpoints while protecting confidential business information.

Qualifications:

• At least 4 years of experience in digital marketing, with 2 or more years in a lead or managerial role, ideally for B2B, corporate, or international brands.
• Proven experience building B2B marketing strategies and generating qualified leads through digital channels.
• Strong expertise in LinkedIn marketing, including company pages, executive branding, and LinkedIn Ads.
• Hands-on experience with SEO, website management (e.g., WordPress, Wix, Webflow), and Google Analytics.
• Experience with email marketing and CRM platforms (e.g., Mailchimp, HubSpot, Zoho).
• Solid understanding of paid advertising platforms, digital sales funnels, and performance metrics.
• Excellent written and verbal English, with the ability to create polished content for an international audience.
• Proficient in Canva or Adobe Creative Suite for creating or reviewing marketing materials.
• Strategic yet hands-on, self-motivated, and comfortable working independently in a remote setup.
• Discreet and professional when handling confidential business information.
• Experience in energy, manufacturing, trading, finance, or investment sectors is a strong plus.
• A bachelor’s degree in Marketing, Communications, Business, or a related field

Why Join Scale Up Philippines?

At Scale Up Philippines, we connect talented Filipino professionals with world-class clients who value people as much as results. This one is for someone ready to grow.

UK-based Company | Project Based | Remote