Digital Marketing Lead

Macquarie Bank Limited; Sydney; Hybrid; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Wellbeing leave day

Parental leave

Flexible working

Volunteer leave

Diversity & inclusion programs

Professional development reimbursement

Job summary

Macquarie Asset Management in Sydney is seeking a senior digital marketing professional to lead the design and implementation of our global digital marketing platform, with a primary focus on the Macquarie Asset Management website and its integration with the broader digital ecosystem.

You will partner with distribution and investment teams, craft data-driven client journeys across channels, and drive campaigns that raise capital and enhance brand engagement while adhering to governance and

Qualifications

• Bachelor’s degree in digital marketing, communications or related field.
• 8+ years of digital marketing experience within asset management firms.
• Hands-on experience with modern digital marketing platforms including end-to-end client journeys.
• Knowledge of alternatives investment capabilities and asset management marketing regulatory requirements.
• Familiarity with asset management distribution channels and digital engagement models.
• Experience with data and analytics tools to measure campaign effectiveness.

Responsibilities

• Design and implement the digital marketing platform for the Macquarie Asset Management website and related channels.
• Develop digital client journeys across key channels and execute targeted campaigns.
• Collaborate with distribution and investment teams to deliver data-driven marketing programs.
• Ensure campaigns comply with governance, standards and enterprise infrastructure.

Skills

Digital marketing

Data-driven

Stakeholder collaboration

AI platforms knowledge

Education

Bachelor's degree in digital marketing, communications or related field

Tools

Salesforce Marketing Cloud

HubSpot

Adobe Experience Cloud

Job description

Asset Management, Marketing & Communications

Join Macquarie Asset Management's Client Solutions Group, in our Marketing and Communications team who are responsible for the design and implementation of Marketing (and where needed, Communications), and have a key focus on our digital platform, specifically website ownership.

We are a global financial services group operating in 30 markets with 57 years of unbroken profitability. At Macquarie, you’re empowered to shape a career that is fulfilling and creates value. You will bring your insights and expertise to the task at hand and feel supported as you make your own kind of impact for a better future.

What role will you play?

We see Marketing and a connected digital platform as a critical component to our success in raising capital and building brand engagement. As a key contributor to our digital marketing strategy, you will support the design, implementation and ongoing optimisation of the digital marketing platform, with a primary focus on the Macquarie Asset Management website and its integration across the broader digital ecosystem. Working closely with Enterprise DSO leads and the Macquarie central team, your role will help deliver a scalable, data-driven digital experience that enhances brand awareness, client engagement and capital-raising outcomes, while ensuring alignment with enterprise standards, technology infrastructure and governance requirements.

Partnering with distribution and investment teams, you will support the development of digital client journeys across key channels and execute targeted marketing programs for our alternative investment strategies. The role will also work closely with distribution leaders, digital agencies and data partners to identify engagement opportunities, accelerate platform capabilities, and deliver relevant content to investor audiences through compliant, data-led digital marketing initiatives.

What you offer

• Bachelor’s degree in digital marketing, communications or related field, or relevant work experience is required.
• 8+ years of experience in digital marketing roles within asset management firms with good knowledge of the Asset Management Marketing landscap
• Hands-on experience with modern digital marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud or equivalent), including designing and implementing end-to-end client journeys. Preference for recent experience in AI platforms.
• Knowledge of alternatives investment capabilities: infrastructure, real assets, private credit and a wworking knowledge of Asset Management marketing regulatory requirements.
• Familiarity with the Asset Management distribution landscape, including Institutional and Adviser networks, dealer groups, platform operators and their digital engagement models
• Comfort working with data and digital analytics tools (e.g. CRM, marketing automation platforms, web analytics) to measure campaign effectiveness and inform decision-making

What we offer

At Macquarie, you’re empowered to shape a career that’s rewarding in all the ways that matter most to you. Macquarie employees can access a wide range of benefits which, depending on employment type, include:

• 1 wellbeing leave day per year
• Up to 5 additional service bonus leave days per year
• Up to 20 weeks’ paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks’ paid leave for non-primary caregivers
• 2 days of paid volunteer leave and donation matching
• Up to 12 months’ gender affirmation leave, including 6 weeks’ paid leave
• Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations
• Access to a wide range of salary packaging options
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription
• Hybrid and flexible working arrangements, dependent on role
• Reimbursement for work from home equipment

About Macquarie Asset Management

Macquarie Asset Management is a leading global asset manager, trusted by institutions, individuals and communities to responsibly manage $A720 billion in assets. MAM provides clients with a diverse range of investment solutions that seek to deliver superior risk-adjusted returns. All figures as at 30 September 2025, excluding assets acquired by Nomura on 1 December 2025.

Inclusion at Macquarie

We are committed to providing an inclusive environment for all, where different experiences, skills and perspectives are valued and respected. Macquarie provides access to opportunities for all individuals regardless of race, colour, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other characteristic or circumstance.

We provide reasonable adjustments to individuals who may need support during the recruitment process and employment. If you require an adjustment, please let us know during the application process.