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West HQ in Sydney is seeking a Digital Marketing Executive to connect with customers through email, SMS, website and app channels. You’ll craft engaging content, plan targeted campaigns and optimise digital communications to support events and offers.
The role blends creativity and analytics, requires copywriting, CMS management and CRM/marketing automation experience, and is an on-site position with an energetic, collaborative team.
Are you a creative thinker who loves turning ideas into engagingdigital experiences? Do you thrive on building customer connectionsthrough compelling content, smart campaigns and high-performingdigital channels?
At West HQ, we're looking for a passionate Digital MarketingExecutive to help shape how we connect with hundreds of thousandsof customers every day across email, SMS, website and appplatforms.
This is an exciting opportunity for a digitally savvy marketerwho enjoys the perfect blend of creativity, analytics and campaignexecution. You'll play a key role in bringing our brand, events,promotions and customer experiences to life across our digitalecosystem.
As our Digital Marketing Executive, you'll help deliverexceptional customer experiences through engaging and effectivedigital communications.
You will be responsible for:
Planning, building and deploying targeted email and SMScampaigns
Delivering promotions, events and business communications to theright audience at the right time
Ensuring all communications are accurate, engaging and alignedwith our brand standards
Coordinating campaign schedules to meet key business objectivesand deadlines
Supporting the promotion of events, offers and customerinitiatives across digital platforms
Ensuring a seamless and consistent customer experience acrossall owned channels
Monitoring campaign performance and key engagement metrics
Identifying opportunities to improve customer engagement, reachand conversion
Using insights and data to optimise communications and channelperformance
Previous experience in a digital marketing, communications orCRM-focused role
Experience delivering email marketing campaigns and customercommunications
Strong copywriting and content creation skills
Experience managing website content and digital platforms
An analytical mindset with the ability to interpret campaignperformance data
Exceptional attention to detail and organisational skills
The ability to manage multiple priorities and deadlines in a fast-paced environment
A customer-first mindset and genuine passion for digitalengagement
Experience with CRM, marketing automation platforms, website CMSplatforms and digital analytics tools will be highly regarded.
Must be able to work on-site; hybrid or remote workingarrangements are not available.