Digital Marketing Coordinator

City Beach; Brisbane; On-site; AUD 55,000 - 75,000; Full time

Benefits offered by this job

Social drinks & pool events Fridays

Birthday/work anniversary celebrations

Prezzee gift cards for milestones

Team member discounts 40%

Employee Assistance Program

Pilates class discounts

Medical insurance discounts (Medibank)

Discounts at Strike Bowling & Holey M

Westpac consultations

Job summary

City Beach is seeking a Digital Marketing Coordinator to support delivery, QA and reporting across email, SMS, loyalty and promotional campaigns. The role collaborates with Marketing, Content, Design and Customer Service to translate activations into accurate, on-time communications during a digital transformation.

This 12-month fixed term contract focuses on hands-on campaign delivery, BAU activities and customer inquiries, ensuring high-quality communications across markets.

Qualifications

• Attention to detail in checking promotional mechanics and links.
• Strong organisation and time management to handle multiple deadlines.
• Customer-focused problem solving with good judgement.
• Clear written communication and collaboration across teams.
• Experience with email/SMS campaigns is a plus.

Responsibilities

• Build, format, quality-check and schedule BAU email campaigns across AU/NZ/US/Global accounts.
• Update campaign creative, subject lines, footers, links and promos; verify rendering.
• Coordinate briefs, assets, timelines and approvals with Marketing, Content, Design and Social teams.
• Prepare and schedule promotional SMS campaigns including copy, links and audience selection.

Skills

Attention to detail

Organisation

Customer-focused problem solving

Written communication

Team collaboration

Education

Marketing/Digital Marketing/Communications degree

Tools

Emarsys

Klaviyo

GA4

Job description

Reporting to the CRM & Lifecycle lead with dotted line to the Senior Digital Marketing Manager, the Digital Marketing Coordinator supports the delivery, quality assurance and reporting of City Beach’s digital marketing activity across email, SMS, loyalty program activities, and promotional campaigns. The role works closely with Marketing, Content, Design and Customer Service to translate marketing activities into accurate, on-time customer communications across our markets. This is a hands‑on coordination and execution role, supporting business-as-usual campaign delivery, customer enquiries and promotional activity during a period of digital transformation.

This will be a 12-month fixed term contract.

Key Responsibilities

• Build, format, quality-check and schedule business‑as‑usual email campaigns across AU, NZ, US and Global accounts using established templates and processes.
• Update approved campaign creative, product recommenders, subject lines, footers, links and promotional messaging; check rendering on desktop and mobile.
• Coordinate briefs, assets, timelines and approvals with Marketing, Buying, Content, Design and Social teams to ensure accurate, on‑time campaign delivery.
• Prepare, quality-check and schedule approved promotional SMS campaigns, including message copy, links, offer details, audience selection and exclusions.

Promotion, Loyalty & Customer Issue Support

• Referring to approved promotions across digital marketing channels, ensuring offer mechanics, dates, exclusions, codes and messaging are translated consistently into email, SMS and app
• Support City Beach Rewards communications, loyalty vouchers, discount codes and major promotional activity, including BAU campaigns.
• Act as an initial point of contact for Customer Service enquiries relating to email or SMS communications, customer eligibility, promotional codes, loyalty vouchers and customer record discrepancies.
• Investigate and resolve routine issues using documented processes, working with Customer Service and relevant internal teams; elevate technical or system‑level issues to the appropriate owner.
• Quality‑check promotional content, links and offers before launch, and track common issues to assist with resolution.

Reporting & Performance Monitoring

• Prepare and maintain weekly and monthly email and SMS campaign performance reports, rolling trackers and campaign summaries.
• Compile campaign metrics including delivery, engagement, traffic, conversion and revenue using available reporting tools.
• Support BAU and existing lifecycle campaign reporting by collecting data and flagging unusual results or potential campaign issues for investigation.
• Monitor competitor activity and identify practical opportunities to improve campaign execution and content.

Experience required

• 1–3 years’ experience in digital marketing, email marketing or campaign coordination, ideally within a retail or B2C environment.
• Experience building, testing and scheduling marketing emails and/or SMS campaigns using established campaign tools (Emarsys and Klaviyo experience is highly preferred)
• Experience coordinating promotions, marketing content and cross‑functional campaign approvals is desirable.

Job Knowledge, Skills & Abilities

• Excellent attention to detail, with confidence checking promotional mechanics, email content, links, customer‑facing offers and campaign assets.
• Strong organisation and time management skills; able to juggle multiple campaign deadlines in a fast‑paced retail environment.
• Customer‑focused problem‑solving skills, with the judgement to resolve routine issues and elevate technical problems.
• Confident using spreadsheets and reporting tools; working knowledge of Google Analytics / GA4 is desirable.
• Clear written communication and ability to collaborate with Marketing, Design, Buying Teams, Customer Service and external agencies.
• Basic HTML or email template editing knowledge is advantageous but not essential.
• Adaptable, proactive and comfortable working both independently and as part of a team.

Education & Qualifications

A qualification in Marketing, Digital Marketing, Communications or a related discipline is preferred but not essential. Relevant hands‑on experience will also be considered.

The benefits

• Social work drinks & pool competitions every Friday from 4pm.
• Weekly or fortnightly birthday and work anniversary celebrations and shared lunches.
• Prezzee Gift Cards for major milestones and yearly anniversary certificates.
• Enjoy a 40% team member discount for you, your friends and family to access.
• We have partnered with industry leaders to bring our team members discounts on products and memberships to keep you healthy on all fronts, including:
• Access to a free Employee Assistance Program.
• Discounts on Studio Pilates Class Passes.
• Complimentary consultations with Westpac.
• 7% discount on Medibank private health insurance.
• Up to 15% off at Strike Bowling & Holey Moley.