Digital Marketing & CRM Specialist

Pascal Press; Sydney; Hybrid; AUD 85,000 - 105,000; Full time

Benefits offered by this job

On-site Barista and free coffee

Hybrid work model

Job summary

Pascal Press is an Australian educational publisher seeking a hands-on Digital Marketing & CRM Specialist to drive ecommerce campaigns across email, paid media, websites, SEO and analytics. You will manage customer data, segmentation, automation and lifecycle marketing, blending marketing execution with the systems that power it.

Join a fast-paced team in Leichhardt, NSW, blending remote work with office days, and help grow a direct-to-consumer business across Australia and New Zealand.

Qualifications

• Hands-on experience with HubSpot CRM and marketing automation.
• Broad digital marketing experience, preferably in ecommerce or D2C.
• Experience managing customer databases, segmentation, workflows and data hygiene.
• Strong analytical skills with customer, sales and campaign data.
• Experience with email marketing, customer journeys and lifecycle campaigns.
• Knowledge of GA4, GTM and conversion tracking.
• Experience with ecommerce CMS platforms (BigCommerce, Webflow) and SEO basics.

Responsibilities

• Build understanding of Pascal Press products, customer groups and purchasing behaviour.
• Plan and deliver ecommerce campaigns to drive traffic, conversion, repeat purchase and revenue.
• Use customer and sales data to identify products, audiences and messages that perform well.
• Improve the online customer journey to help customers find and buy the right products.
• Manage and improve HubSpot CRM, including properties, lists, lifecycle stages and marketing status.
• Keep the database clean and relevant; build segments based on behaviour and lifecycle stage.
• Develop and optimize HubSpot workflows, automated journeys, lead nurturing and re-engagement campaigns.
• Use HubSpot reporting and GA4 to understand ecommerce performance and campaign results.

Skills

HubSpot CRM

Marketing automation

Email marketing

Lifecycle campaigns

Analytics

Tools

BigCommerce

Webflow

Google Ads

Meta Ads

GA4

Google Tag Manager

Excel/Sheets

Job description

For over 35 years, Pascal Press has helped Australian students build confidence, strengthen essential skills and achieve their best results. We are a leading Australian educational publisher, creating trusted workbooks, study guides, test preparation resources and home learning materials for students from Kindergarten to Year 12. Our best-known ranges include Excel, ABC Reading Eggs and Targeting school textbooks. Our resources are written by a team of experienced educators, teachers and subject specialists and support learning both at home and in the classroom. Pascal Press products are available directly through our websites and can be found in more than 1,000 stores and major retailers across Australia and New Zealand. From our head office in Leichhardt, NSW, we also support a broader portfolio of print and digital education brands, including Excel Test Zone, Excel HSC Copilot and Blake Education. We have 35 years experience and are constantly innovating and developing new and exciting products.

About the role

We are looking for a hands-on Digital Marketing & CRM Specialist to join our team. Get to know Pascal Press: our expertise, our products, our customers, what they are looking for and how they shop with us. You will use that understanding to help drive ecommerce marketing across email, paid media, websites, SEO and analytics. You will bring strong CRM expertise to develop how we manage customer data, segmentation, automation and lifecycle marketing. This is a practical role for someone who enjoys both marketing execution and the systems behind it.

Key responsibilities

Build a strong understanding of Pascal Press products, customer groups and purchasing behaviour.

Plan and deliver ecommerce campaigns that drive traffic, conversion, repeat purchase and revenue.

Use customer and sales data to identify which products, audiences and messages are performing well and where there are opportunities to grow.

Improve the online customer journey and help customers find and buy the right products.

Manage and improve HubSpot CRM, including contact properties, lists, lifecycle stages and marketing contact status.

Keep the database clean and relevant.

Build customer segments based on behaviour, engagement, purchase history and lifecycle stage.

Build and improve HubSpot workflows, automated journeys, lead nurturing and re-engagement campaigns.

Use HubSpot reporting and Google Analytics 4 to understand customer behaviour, ecommerce performance and campaign results.

About you

An energetic and pro-active approStrong hands-on experience with HubSpot CRM and marketing automation.

Broad digital marketing experience, ideally in ecommerce or a direct-to-consumer environment.

Experience managing customer databases, segmentation, workflows and data hygiene.

Strong analytical skills and confidence working with customer, sales and campaign data.

Experience with email marketing, customer journeys and lifecycle campaigns.

Good working knowledge of GA4, Google Tag Manager and conversion tracking.

Experience with ecommerce and CMS platforms. BigCommerce and Webflow experience is highly regarded.

Experience with Google Ads and Meta Ads, plus a good understanding of SEO.

Strong Excel or Google Sheets skills and a practical, independent approach to problem solving.

What's on offer

Mix of working from home and at the office

A great inner-west location with on-site Barista and free coffee

An engaging and flexible working environment

A supportive, team-focused environment

Liaise with all parts of the business with no barriers

Opportunities to learn, develop your skills and grow your career as part of a forward-thinking culture