CRM & Lifecycle Marketing Lead (Email & SMS)

Hoselink; Northern Beaches Council; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Hoselink is seeking a CRM & Lifecycle Marketing Specialist to own customer lifecycle strategy across email and SMS for its Australian ecommerce business. You will design and optimise second-purchase and reactivation programs, manage loyalty, referrals and reviews, and run the Klaviyo and Postscript stacks with a focused calendar.

You will craft briefs, write on-brand copy, and collaborate with marketing, product and customer service to drive revenue while maintaining deliverability and data

Qualifications

• Experience designing, building and optimising email and SMS lifecycle programmes at scale.
• Proficiency with Klaviyo and Postscript or equivalent platforms.
• Ability to run controlled experiments with holdouts to prove lift.
• Strong analytical capability across cohorts and attribution.
• Experience with Shopify or similar ecommerce platforms.
• Ability to write clear on-brand email and SMS copy.

Responsibilities

• Own the 30-90 day post-purchase window end to end: design, build, test and run the second-purchase conversion programme including onboarding, product education, replenishment timing and first-repeat offer strategy, segmented by entry basket type and run as an experiment with holdouts to prove lift.
• Own reactivation of the entire lapsed base treated as five distinct populations with distinct economics, contact strategy, offer strategy and frequency for each dormancy band, and build the seasonal reactivation calendar against the Australian garden season.
• Own attach and cross-sell into growth categories, through post-purchase, replenishment and cross-sell flows.
• Scope, brief and deliver the customer care hub together with the Senior Ecommerce Manager and design the personalisation architecture behind it.
• Own loyalty, reviews and referral as programmes: design, mechanics, offer, platform and results; manage and optimise the existing loyalty programme, stand up referral as a measured channel, and own the reviews programme.
• Own the Australian email and SMS campaign calendar built off the wider marketing calendar: write briefs for every campaign with objective, audience, key message and success measures, brief the Graphic Designer, and write all email and SMS copy in Hoselink's tone of voice.
• Build, QA and schedule campaigns in Klaviyo and Postscript with audience and segment logic, exclusions and suppressions, dynamic content, device rendering and approved test sends.
• Maintain a documented rolling flow optimisation roadmap prioritised by revenue opportunity, run tests and log results with hypothesis, setup, result and decision.
• Own lifecycle segmentation, next-best-product logic and growth of the marketable email and SMS database, including onsite pop-ups and sign-up units.
• Track and report metrics at campaign, flow, segment and cohort level, reconciling with platforms.
• Liaise with Senior Ecommerce Manager, Paid Media, Customer Service and Product teams; represent the channel in reviews with performance updates.
• Success will be measured by increasing second purchase, reactivation, repeat purchase and returning-customer revenue.

Skills

Lifecycle marketing

Email marketing

SMS marketing

A/B testing

Analytics

Cross-functional collaboration

Copywriting

Tools

Klaviyo

Postscript

Shopify

Job description

Hoselink is seeking a CRM & Lifecycle Marketing Specialist to own customer lifecycle strategy across email and SMS for its Australian ecommerce business. You will design and optimise second-purchase and reactivation programs, manage loyalty, referrals and reviews, and run the Klaviyo and Postscript stacks with a focused calendar.

You will craft briefs, write on-brand copy, and collaborate with marketing, product and customer service to drive revenue while maintaining deliverability and data