Digital Marketing Coordinator — Flexible, Hybrid Role

toyotaau; Melbourne; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Fully maintained motor vehicle

14.5% superannuation with insurance

Private health insurance contribution

Vehicle lease and purchase discounts

Flexible hours and hybrid workspace

Job summary

Lexus Australia is seeking a Digital Marketing Coordinator to join the Lexus division in Port Melbourne. This full-time role supports digital marketing initiatives, enhances brand awareness, and drives customer engagement across the Australian market.

You will coordinate content updates across Lexus digital platforms, monitor performance, and collaborate with external agencies to deliver high-quality campaigns. Flexible, hybrid work with occasional interstate travel is available.

Qualifications

• Degree qualification in Marketing, Communications, Digital Media, Business, or a related discipline.
• Demonstrated experience supporting digital marketing, social media, or digital communications initiatives within a commercial environment.
• Experience coordinating digital marketing campaigns, website content updates, and social media activities across multiple platforms.
• Experience working with external agencies and suppliers to deliver digital marketing campaigns, content, and customer engagement initiatives.
• Sound understanding of digital marketing principles, customer engagement strategies, and digital performance analytics.
• Strong stakeholder engagement, communication, and organisational skills, with the ability to manage multiple priorities, deadlines, and agency relationships effectively.

Responsibilities

• Support the development and execution of digital marketing initiatives, processes, and activities that drive brand awareness, customer engagement, sales growth, and customer loyalty.
• Coordinate content updates and communications across Lexus digital platforms, including the website, dealer extranet, and model configurator, ensuring a seamless customer and dealer experience.
• Monitor, analyse, and report on digital marketing performance, providing insights and recommendations to optimise campaign effectiveness and achieve business objectives.
• Maintain accurate reporting and data management systems to support business planning, budgeting, forecasting, and decision-making.
• Assist in the evaluation, selection, and ongoing management of external suppliers and agency partners to ensure high-quality service delivery and value for investment.
• Collaborate with internal and external stakeholders to support the successful delivery of digital marketing campaigns and customer-focused initiatives.

Skills

Digital marketing

Social media management

Campaign coordination

Stakeholder engagement

Analytics & reporting

Education

Marketing/Communications/Digital Media/Business degree

Tools

CMS platforms

Marketing analytics tools

Job description

Lexus Australia is seeking a Digital Marketing Coordinator to join the Lexus division in Port Melbourne. This full-time role supports digital marketing initiatives, enhances brand awareness, and drives customer engagement across the Australian market.

You will coordinate content updates across Lexus digital platforms, monitor performance, and collaborate with external agencies to deliver high-quality campaigns. Flexible, hybrid work with occasional interstate travel is available.