Digital Marketing Coordinator

Toyota; Melbourne; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Fully maintained vehicle excludingFuel

15% superannuation

Private health insurance contribution

Vehicle lease/purchase discounts

Flexible hours and hybrid work

Job summary

Lexus Australia, based in Port Melbourne, is seeking a Digital Marketing Coordinator to support digital marketing initiatives, enhance brand awareness, and drive customer engagement across the Australian market. The role offers flexible working arrangements and occasional interstate travel.

You will coordinate website content, manage social channels, and collaborate with agencies to deliver high-quality campaigns that grow sales and loyalty.

Qualifications

• Degree qualification in Marketing, Communications, Digital Media, Business, or a related discipline.
• Experience supporting digital marketing, social media, or digital communications initiatives.
• Experience coordinating digital marketing campaigns, website content updates, and social media activities across multiple platforms.
• Experience working with external agencies and suppliers to deliver campaigns and engagement initiatives.
• Solid understanding of digital marketing principles, customer engagement strategies, and analytics.
• Strong stakeholder engagement, communication, and organisational skills.

Responsibilities

• Support the development and execution of digital marketing initiatives to drive brand awareness and loyalty.
• Coordinate content updates across Lexus digital platforms including the website and dealer extranets.
• Monitor and report on digital marketing performance with actionable insights.
• Maintain reporting and data systems for planning, budgeting, and forecasting.
• Assist in selecting and managing external agencies and partners.
• Collaborate with internal and external stakeholders to deliver campaigns.

Skills

Digital marketing strategy

Campaign coordination

Content updates

Social media management

Agency management

Analytics and metrics

Stakeholder management

Education

Marketing/ Communications/ Digital Media/ Business degree

Job description

The Lexus story began with a singular vision to create the finest cars ever built. From the moment it launched its first vehicle, Lexus has maintained an uncompromising pursuit of quality and craftsmanship alongside industry-leading customer service. Our vision is to create amazing experiences by transforming function into emotion, performance into passion, and technology into imagination.

Ready to "Experience Amazing"?

Born in 1983 with a secret project that challenged us to reimagine luxury automotive, Lexus aimed to set new standards of production and aimed to build luxury automobiles that would outshine the world's best.

Today, the Lexus vision is simple - to create amazing. We believe real luxury is never superficial, but thoughtfully considered and gracefully delivered. It feels engaging, exhilarating, and deeply personal. Not merely personalised in the sense of product features, but genuinely compassionate. It’s expressed through imaginative technology that’s both effortless and intuitive. It’s omotenashi that exceeds expectations with heartfelt hospitality. And its meticulous craft and refined elegance that captivate the senses. By making luxury personal, Lexus will authentically create happiness in motion.

We are committed to reducing our carbon footprint and striving towards a sustainable future. Grown from our genuine respect for the planet, we believe our actions can have a positive and lasting impact.

At Lexus, we strive to create an inclusive workplace that supports everyone reach their full potential. We do this through a long-term strategy supporting a network of 28 Dealers nation-wide, challenging projects, exciting experiences as well as various development and recognition opportunities.

What you’ll contribute to

An exciting opportunity for a Digital Marketing Coordinator to join our Lexus division in a full-time permanent role.

The Lexus Division is responsible for driving sales, aftersales, marketing, and strategic initiatives that enhance the customer experience and strengthen the Lexus brand. By delivering premium products, services, and luxury experiences that exceed customer expectations, the division supports the achievement of sales, market share, and profitability objectives.

The Digital Marketing Coordinator plays a key role in supporting Lexus’ digital marketing initiatives, helping to enhance brand awareness, drive customer engagement, attract new audiences, and foster customer loyalty across the Australian market.

This role is based in Port Melbourne and offers flexible working arrangements. Occasional interstate travel may be required to support business and stakeholder needs.

How you’ll make an impact

• Support the development and execution of digital marketing initiatives, processes, and activities that drive brand awareness, customer engagement, sales growth, and customer loyalty.


• Coordinate content updates and communications across Lexus digital platforms, including the website, dealer extranet, and model configurator, ensuring a seamless customer and dealer experience.


• Monitor, analyse, and report on digital marketing performance, providing insights and recommendations to optimise campaign effectiveness and achieve business objectives.


• Maintain accurate reporting and data management systems to support business planning, budgeting, forecasting, and decision-making.


• Assist in the evaluation, selection, and ongoing management of external suppliers and agency partners to ensure high-quality service delivery and value for investment.


• Collaborate with internal and external stakeholders to support the successful delivery of digital marketing campaigns and customer-focused initiatives.

Your attributes – If this sounds like you, we’d love to hear from you!

• Degree qualification in Marketing, Communications, Digital Media, Business, or a related discipline.


• Demonstrated experience supporting digital marketing, social media, or digital communications initiatives within a commercial environment.


• Experience coordinating digital marketing campaigns, website content updates, and social media activities across multiple platforms.


• Experience working with external agencies and suppliers to deliver digital marketing campaigns, content, and customer engagement initiatives.


• Sound understanding of digital marketing principles, customer engagement strategies, and digital performance analytics.


• Strong stakeholder engagement, communication, and organisational skills, with the ability to manage multiple priorities, deadlines, and agency relationships effectively.

As the luxury mobility brand within TMCA, Lexus Australia is well-recognised for offering:

• Fully maintained motor vehicle excluding fuel


• 14.5% superannuation with subsidised income protection, life and total disability insurance


• Annual contribution to your private health insurance worth over $1,900


• Significant family vehicle lease and purchase discounts


• Flexible hours and workspaces, with a hybrid of working from home and in the office


• Wellness facilities – free onsite gym, end of trip facilities


• Free car parking and discounted onsite cafe


• 10 days paid domestic and family violence leave


• Genuine career development: promotions, rotations and paid professional membership


• Paid volunteer days to support your community and matched giving program


• 26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation paid on unpaid parental leave


• Access to RewardsHub – explore, manage and customise your benefits to suit your lifestyle

Lexus Benefits

As the luxury mobility brand within TMCA, Lexus Australia is well-recognised for offering:

• Fully maintained motor vehicle excluding fuel


• 14.5% superannuation with subsidised income protection, life and total disability insurance


• Annual contribution to your private health insurance worth over $1,900


• Significant family vehicle lease and purchase discounts


• Flexible hours and workspaces, with a hybrid of working from home and in the office


• Wellness facilities – free onsite gym, end of trip facilities


• Free car parking and discounted onsite cafe


• 10 days paid domestic and family violence leave


• Genuine career development: promotions, rotations and paid professional membership


• Paid volunteer days to support your community and matched giving program


• 26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation paid on unpaid parental leave


• Access to RewardsHub – explore, manage and customise your benefits to suit your lifestyle

Applications close on 3rd November 2026

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. When you apply, please tell us the pronouns you use.

We don’t require a cover letter or selection criteria to be addressed.

Come with us and help create the future.

Primary Location

Port Melbourne - 155 Bertie Street

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Lexus

The Lexus story began with a singular vision to create the finest cars ever built. From the moment it launched its first vehicle, Lexus has maintained an uncompromising pursuit of quality and craftsmanship alongside industry-leading customer service. Our vision is to create amazing experiences by transforming function into emotion, performance into passion, and