Digital Marketing Coordinator

Whiteley Holdings; Newcastle-Maitland; Presencial; AUD 70.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership of digital marketing across多

Diverse brands and markets

Opportunity to develop and implement策略

Exposure to international markets

Collaborative team environment

Tomago NSW office

Impact on healthcare outcomes

Descripción de la vacante

Whiteley Holdings is looking for a Digital Marketing Coordinator to own and execute digital campaigns across multiple channels, manage website content and support product launches. You will work closely with Management, Sales, Product Management and Regulatory Affairs to strengthen our online presence and drive engagement in Australia and international markets.

You will manage social media, email campaigns and SEO initiatives while analysing performance and optimizing campaigns.

Formación

• Degree in Marketing, Digital Marketing, Communications or related discipline.
• Experience in digital marketing or marketing coordination.
• Experience managing social media platforms and creating online content.
• Familiarity with CMS and website optimisation.
• Understanding of GEO, SEO and digital advertising.
• Experience with email marketing platforms for EDMs and campaign management.
• Strong analytical skills and ability to interpret digital marketing performance data.
• Familiarity with Google Analytics and reporting tools.
• Excellent written communication and content development skills.
• Strong organisational skills and ability to manage multiple campaigns and deadlines.
• Proactive, commercially focused and solutions-oriented.

Responsabilidades

• Plan, coordinate and execute digital marketing campaigns across multiple channels.
• Manage and maintain website content, ensuring information is current and optimised for search engines.
• Coordinate social media activity, including content planning, scheduling, publishing and audience engagement.
• Develop and manage email marketing campaigns, newsletters and customer communications.
• Support SEO and digital advertising initiatives to improve website traffic, visibility and customer engagement.
• Monitor and report on digital marketing performance, including website analytics, campaign results, engagement and conversion rates.
• Work with the creative team to develop engaging digital content, graphics, videos and promotional material.
• Support new product launches through integrated digital marketing campaigns.
• Identify opportunities to improve digital customer experience, website performance and online brand awareness.
• Assist with paid digital advertising campaigns across platforms such as Google Ads and LinkedIn.
• Coordinate digital marketing activities with distributors and international business partners.
• Ensure consistency of brand messaging and presentation across all digital platforms.
• Keep up to date with emerging digital marketing trends, technologies and opportunities, including AI-powered marketing tools.

Educación

Degree in Marketing, Digital Marketing, Communications (related discipline)

Descripción del empleo

Drive Digital Marketing that makes a difference

Whiteley is an Australian-owned manufacturer and global leader in infection prevention. With a strong focus on research, innovation and manufacturing excellence, we develop and supply market-leading products to the healthcare, industrial and commercial sectors across Australia and international markets.

We are seeking a talented and motivated Digital Marketing Coordinator to join our Marketing team. This is an exciting opportunity to take ownership of our digital marketing activities, strengthen our online presence and help drive customer engagement and business growth across Australia and international markets.

About the Role

This is a hands-on digital marketing role offering the opportunity to work across a diverse range of digital channels and marketing initiatives.

Working closely with our Management, Sales, Product Management and Regulatory Affairs teams, you will coordinate and execute digital marketing campaigns, manage website content, develop engaging online communications and help build Whiteley's digital presence.

From managing social media and email campaigns to optimising website content, supporting product launches and analysing campaign performance, you will play an important role in connecting our products and brands with customers around the world.

What You'll Be Doing

You’ll be responsible for:

Planning, coordinating and executing digital marketing campaigns across multiple channels.

Managing and maintaining website content, ensuring information is current, engaging and optimised for search engines.

Coordinating social media activity, including content planning, scheduling, publishing and audience engagement.

Developing and managing email marketing campaigns, newsletters and customer communications.

Supporting SEO and digital advertising initiatives to improve website traffic, visibility and customer engagement.

Monitoring and reporting on digital marketing performance, including website analytics, campaign results, engagement and conversion rates.

Working with the creative team to develop engaging digital content, graphics, videos and promotional material.

Supporting new product launches through integrated digital marketing campaigns.

Identifying opportunities to improve digital customer experience, website performance and online brand awareness.

Assisting with paid digital advertising campaigns across platforms such as Google Ads and LinkedIn.

Coordinating digital marketing activities with distributors and international business partners.

Ensuring consistency of brand messaging and presentation across all digital platforms.

Keeping up to date with emerging digital marketing trends, technologies and opportunities, including AI-powered marketing tools.

About You

You're a digitally savvy marketing professional who combines creativity with analytical thinking and enjoys using digital channels to deliver measurable commercial results.

You’ll ideally bring:

Degree Qualifications in Marketing, Digital Marketing, Communications or a related discipline.

Previous experience in a digital marketing or marketing coordination role.

Experience managing social media platforms and developing engaging online content.

Familiarity with website content management systems and website optimisation.

Understanding of GEO, SEO and digital advertising principles.

Experience with email marketing platforms for EDM's and campaign management.

Strong analytical skills and experience interpreting digital marketing performance data.

Familiarity with Google Analytics and digital reporting tools.

Excellent written communication and content development skills.

Strong organisational skills with the ability to manage multiple campaigns and deadlines.

A proactive, commercially focused and solutions-oriented approach.

The ability to work collaboratively across different departments and with external agencies.

The following would also be highly regarded:

Knowledge of marketing automation and CRM platforms.

Experience with website SEO optimisation and digital lead generation.

Understanding of AI tools and their application in digital marketing.

Experience within healthcare, medical devices, manufacturing or other technical industries.

Experience working with international markets or distributor networks.

Why Join Whiteley?

At Whiteley you'll become part of an innovative Australian business with a proud history of research, manufacturing and product development. You'll work alongside passionate professionals and have the opportunity to make a genuine impact on how our brand is seen by customers across Australia and internationally.

We offer:

• An opportunity to take ownership of Whiteley's digital marketing activities.
• Diverse and interesting work across multiple brands, products and markets.
• Opportunity to develop and implement innovative digital marketing strategies.
• Exposure to international markets and global marketing initiatives.
• Supportive, collaborative and innovative team environment with a multiple award winning company
• Modern offices located in Tomago, NSW.
• Opportunity to contribute to products that improve infection prevention and healthcare outcomes globally.

Location:

This role is based at our Tomago manufacturing facility, located on the outskirts of Newcastle. As the site is not serviced by public transport, access to reliable private transport is essential. Onsite parking is provided.