Digital Marketing and Communications Coordinator

Convenience Advertising; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Convenience Advertising is seeking a Digital Marketing and Communications Coordinator to drive day-to-day marketing across three businesses. You will coordinate campaigns, manage social media, write content and oversee HubSpot activities and analytics.

The role requires Mandarin proficiency, English copywriting skills and experience with digital platforms. This is a permanent, full-time, office-based position based in Fitzroy.

Qualifications

• Bachelor's degree or higher in marketing, communications or related discipline.
• Proficiency in Mandarin (spoken and written) including Traditional Chinese.

Responsibilities

• Coordinate digital marketing campaigns across three businesses.
• Manage social media, paid advertising and content.
• Write and edit marketing content and articles.
• Manage HubSpot marketing activities and reporting.
• Maintain websites and digital platforms; coordinate video/assets.

Skills

Campaign coordination

Social media

Content development

Copywriting

Website management

Education

Bachelor's degree in marketing or communications

Tools

HubSpot CRM

Google Analytics

Job description

Digital Marketing and Communications Coordinator

Convenience Advertising is Australia's bathroom advertising network, with over 40 years' experience delivering targeted advertising and public health campaigns through more than 3,200 venues nationwide.

Together with Utility Creative and Diginostic, we combine advertising, creative communications, digital technology and health screening to deliver measurable outcomes improving health and wellbeing.

About Us

Convenience Advertising is Australia's bathroom advertising network, with over 40 years' experience delivering targeted advertising and public health campaigns through more than 3,200 venues nationwide.

Together with Utility Creative and Diginostic, we combine advertising, creative communications, digital technology and health screening to deliver measurable outcomes improving health and wellbeing.

The Opportunity

We are seeking an experienced Digital Marketing and Communications Coordinator to undertake the day-to-day delivery of marketing and communications activities across our three businesses.

This is a broad, hands-on position requiring demonstrated technical marketing capability, excellent written communication skills and the ability to independently manage competing priorities across multiple business units.

In addition to domestic marketing responsibilities, the successful candidate will support our international business development and stakeholder engagement activities across Mandarin-speaking Asia-Pacific markets. This includes professional communication with international technology and manufacturing suppliers, academic and research institutions, and commercial partners.

Key Responsibilities

• Coordinate digital marketing campaigns, social media, paid advertising and content across three businesses;
• Write and edit website content, research-based articles, eDMs and marketing communications;
• Manage HubSpot marketing activities, including database segmentation, email campaigns, automation and performance reporting;
• Maintain the Group's websites and digital platforms, and coordinate video and other marketing content;
• Monitor and report on marketing performance using HubSpot, Google Analytics and other digital platforms;
• Support international business development, liaising with overseas suppliers, commercial partners and research institutions; and
• Prepare and translate professional correspondence and marketing materials in Mandarin, including Traditional Chinese.

About You

We are looking for a capable, organised and experienced marketing professional who combines digital marketing expertise with excellent communication skills and an ability to work across multiple businesses and international markets.

To succeed in this position, you will need to demonstrate:

• Experience in digital marketing, including campaign coordination, social media, paid advertising and website management;
• Excellent English communication and copywriting skills, including experience preparing professional marketing and research-based content;
• Professional proficiency in Mandarin, both spoken and written, including Traditional Chinese, with the ability to communicate and negotiate effectively with international business partners;
• Hands-on experience with HubSpot CRM and marketing automation, including eDM campaigns, audience segmentation and reporting;
• Experience using Google Analytics and other digital marketing platforms to monitor and evaluate campaign performance;
• Experience engaging with international stakeholders and an understanding of business practices in Mandarin-speaking Asia-Pacific markets;
• Strong organisational and project coordination skills, with the ability to work independently, manage competing priorities and meet deadlines; and
• A bachelor's degree or higher in marketing, communications or a related discipline.

Experience in the digital health, technology or public health sectors, postgraduate qualifications and established professional networks across Asia-Pacific technology, manufacturing or research sectors will be highly regarded.

This is a permanent, full-time, office based role at our national office in Fitzroy. The role is subject to a six-month probationary period.