Digital Marketing & Content Coordinator

Spend-Less Shoes; Adelaide; Hybrid; AUD 65,000 - 80,000; Full time

Benefits offered by this job

Flexible working options

Staff discounts across footwear brands

Job summary

The Shoe Group is seeking a Digital Coordinator to drive brand visibility and customer engagement across digital platforms. You will coordinate content, plan campaigns, and work with Brand Team to ensure consistent messaging.

Reporting to the Head of Digital & eCommerce, you will manage calendars, analyse KPIs, and collaborate with agencies to optimise assets and deliver timely promotions. This role offers flexible working options and staff discounts across our footwear brands.

Qualifications

• 2-3 years of digital marketing experience, ideally within an eCommerce environment.
• Strong knowledge of digital channels including social media, email marketing, SEO and SEM.
• Experience working with eCommerce CMS platforms such as Magento (or similar).
• Proven experience using Dotdigital to build, automate and report on email marketing campaigns.
• Solid understanding of digital campaign workflows, content scheduling, and targeting.
• Exceptional communication and coordination skills.
• Experience with Analytics platforms (e.g. Google Analytics).
• A proactive, can-do attitude and passion for digital marketing and customer experience.

Responsibilities

• Create, coordinate and publish content across digital platforms, including website homepages, blog posts, email campaigns, and promotional banners
• Plan, execute, and report on digital marketing activities across paid, organic and EDMs channels
• Work closely with the branding team to align marketing messages with product and promotion strategies
• Manage the digital marketing calendar to support product launches, key retail events, and trading priorities
• Report on key digital KPIs such as email performance, engagement rates, and traffic trends
• Work collaboratively with the eCommerce Coordinator to ensure homepage updates, promotion, and content are implemented accurately and on time
• Liaise with agencies and vendors as needed for digital asset production and campaign delivery
• Stay across digital trends and identify opportunities for engagement and optimisation.

Skills

Digital marketing

Content coordination

Campaign planning

Communication

Data-driven decision making

Education

Bachelor's degree in Marketing

Tools

Magento CMS

Dotdigital

Google Analytics

Email marketing tools

Job description

The Shoe Group is seeking a Digital Coordinator to drive brand visibility and customer engagement across digital platforms. You will coordinate content, plan campaigns, and work with Brand Team to ensure consistent messaging.

Reporting to the Head of Digital & eCommerce, you will manage calendars, analyse KPIs, and collaborate with agencies to optimise assets and deliver timely promotions. This role offers flexible working options and staff discounts across our footwear brands.