Digital Growth & AI Visibility Strategist

PST.AG

Western Australia

À distance

AUD 140 000 - 190 000

Plein temps

Il y a 9 jours

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Résumé du poste

PST.AG is a leading digital transformation firm seeking a highly strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy. You will build a comprehensive growth framework to boost qualified lead generation and strengthen PST.AG's digital market position.

The role requires senior expertise in enterprise digital marketing, SEO, AI search, and multi-channel acquisition, with a focus on international opportunities

Qualifications

  • 5+ years in senior digital strategy, growth strategy, digital transformation roles.
  • Experience developing enterprise digital marketing strategies.
  • Proven success growing inbound lead generation.
  • Strong experience in SEO and technical SEO.
  • Deep understanding of AI search and LLM visibility.
  • Experience leading website transformation projects.
  • Experience designing digital operating models and workflows.

Responsabilités

  • Define and execute a comprehensive digital growth strategy aligned to business objectives.
  • Develop a multi-channel customer acquisition framework and lead-generation objectives.
  • Establish AI visibility benchmarks and monitoring processes.
  • Build frameworks for measuring AI discoverability and share of voice across AI ecosystems.
  • Lead the strategic redevelopment of the PST.AG website with architecture and conversion paths.
  • Create content structure for traditional SEO and AI indexing, enabling scalability.
  • Develop KPI structures, dashboards, and governance for marketing tech and ROI.

Connaissances

Senior digital strategy
Growth strategy
Digital transformation
Inbound lead generation
SEO
Technical SEO
AI search visibility
LLM visibility
Website transformation
AI tools & platforms

Description du poste

PST.AG is a leading digital transformation firm seeking a highly strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy. You will build a comprehensive growth framework to boost qualified lead generation and strengthen PST.AG's digital market position.

The role requires senior expertise in enterprise digital marketing, SEO, AI search, and multi-channel acquisition, with a focus on international opportunities

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