Digital & Ecommerce Assistant

Akubra Hats Pty Ltd; Sydney; On-site; AUD 50,000 - 60,000; Full time

Job summary

Akubra, a storied Australian brand based in Sydney CBD, is seeking a Digital & Ecommerce Assistant to join our team. You’ll support day-to-day digital and ecommerce activity across our website, campaigns, CRM, loyalty and social channels, helping create seamless customer experiences online.

You'll collaborate with Digital, Marketing, Creative, CX and Retail teams on product launches, content updates, email campaigns and performance reporting.

Qualifications

• 1-2 years in digital/ecommerce or similar
• Qualification in Marketing, Communications, Business, Ecommerce, Fashion or related field
• Understanding of ecommerce fundamentals
• Exposure to platforms such as Shopify, Klaviyo, Meta, Google, Yotpo or Triple Whale would be an advantage

Responsibilities

• Manage website content, collections, navigation, merchandising and promotions
• Support product launches with information, imagery, pricing and online merchandising
• Assist with digital campaigns, assets, copy, landing pages and approvals
• QA website updates, campaigns and product launches across desktop and mobile
• Support social media content calendar and posting across channels
• Prepare captions, links, tags and other social publishing requirements
• Assist with user-generated content, influencer activity
• Build and QA email and SMS campaigns
• Support CRM segmentation, journeys and loyalty communications
• Monitor ecommerce performance (sales, sessions, conversion, AOV)
• Assist with weekly/monthly digital, ecommerce, CRM and social reporting
• Support omnichannel initiatives across ecommerce and retail network
• Coordinate with internal teams and external agencies to move projects forward
• Maintain organized digital assets and content
• Identify opportunities to improve customer digital experience

Skills

Digital/ecommerce

Attention to detail

Organised

Team collaboration

Education

Marketing/Business/ecommerce degree

Tools

Shopify

Klaviyo

Meta Ads

Google Analytics

Yotpo

Triple Whale

Job description

Akubra has been part of the Australian story since 1876. With 150 years of craftsmanship behind us and an exciting period of growth ahead, we’re looking for a Digital & Ecommerce Assistant to join our team in Sydney. Reporting to the Head of Digital & Ecommerce, this is a hands‑on opportunity for someone early in their digital career who is passionate about ecommerce, digital marketing, content and creating great customer experiences.

You’ll work across Akubra’s website, digital campaigns, social media, CRM, loyalty and ecommerce activity, helping ensure everything our customers see and experience online feels unmistakably Akubra.

About the Role

You’ll support the day‑to‑day execution of our digital and ecommerce activity, working closely with our Digital, Marketing, Creative, CX and Retail teams. You’ll be involved in everything from launching new products and updating our website to scheduling social content, building email campaigns and helping us understand how our digital channels are performing. Your responsibilities will include:

• Managing website content, collections, navigation, merchandising and promotional updates.
• Supporting new product launches, including product information, imagery, pricing and online merchandising.
• Helping execute digital campaigns, coordinating assets, copy, landing pages, approvals and launch requirements.
• QA checking website updates, campaigns and product launches across desktop and mobile.
• Supporting the social media content calendar and scheduling approved content across Akubra’s social channels.
• Preparing captions, links, tags and other social publishing requirements.
• Assisting with user‑generated content, influencer and creator activity.
• Building, scheduling and QA checking approved email and SMS campaigns.
• Supporting CRM segmentation, customer journeys and loyalty communications.
• Monitoring ecommerce performance including sales, sessions, conversion, average order value and other key metrics.
• Assisting with weekly and monthly digital, ecommerce, CRM and social reporting.
• Supporting omnichannel initiatives across ecommerce and our growing retail network.
• Working with internal teams and external agencies to keep digital projects moving.
• Keeping digital assets, campaign information and content organised and up to date.
• Identifying opportunities to improve our customers’ digital experience.

About You

You’re organised, curious and digitally minded, with strong attention to detail and a willingness to get involved. You’ll ideally bring:

• 1-2 years’ experience in digital, ecommerce, marketing, CRM or a similar role, ideally within fashion, retail or a consumer‑focused business.
• A qualification in Marketing, Communications, Business, Ecommerce, Fashion or a related field, or equivalent practical experience.
• An understanding of ecommerce fundamentals, including website content, merchandising, digital campaigns, conversion and customer journeys.
• Exposure to platforms such as Shopify, Klaviyo, Meta, Google, Yotpo or Triple Whale would be an advantage.
• Strong written communication skills and an understanding of brand tone of voice.
• Excellent attention to detail and the ability to spot when something isn’t quite right.
• Strong organisation skills and the ability to manage multiple priorities and deadlines.
• A proactive, hands‑on approach - you’re someone who sees what needs doing and gets involved.
• Confidence working with different teams, stakeholders and external partners.
• A genuine interest in ecommerce, digital marketing, customer experience and retail.

Most importantly, you’ll be excited by the opportunity to learn, contribute and help take one of Australia’s most iconic brands into its next generation while respecting the heritage and authenticity that make Akubra what it is.

Why Akubra?

This is an opportunity to build your digital and ecommerce career with a brand that has a unique place in Australian culture.

You’ll gain hands‑on exposure across a broad digital ecosystem, work alongside experienced people across Digital, Marketing, Creative, Retail and CX, and contribute to campaigns and initiatives that reach customers across Australia and beyond.

While this role is based in Sydney CBD, occasional travel may be required to our home in Kempsey, NSW, our retail stores and other locations for campaigns and business activities.

You will need the right to work in Australia, and we complete a pre‑employment check before making an offer. We welcome applications from people of all backgrounds, and if you need an adjustment to take part in our process, please let us know.