Digital Conversion & Optimization Analyst

ING Hubs Romania; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounted ING Health Insurance

An additional Rest Day to support your

An IMPACT day to volunteer on approved

Job summary

ING is seeking a Digital Sales Analyst in Australia to optimise customer journeys, improve conversion rates and help more customers discover ING. Working in a fast-paced, data-driven environment, you’ll turn insights into action and influence decisions that deliver measurable business outcomes.

You’ll analyse digital funnel performance, support A/B testing, maintain tracking, and develop dashboards to inform stakeholders.

Qualifications

• Proven experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA.
• Excellent analytical and numerical skills, with the ability to translate data into actionable recommendations.
• Knowledge of experimentation methodologies, including A/B testing and test analysis.
• A genuine interest in customer behaviour, digital optimisation and continuous improvement.
• Excellent communication and stakeholder management skills, with the ability to influence across digital, product, marketing and analytics teams.
• Proven experience with SQL is a prerequisite and is tested throughout the interview process. Data visualization tools such as Tableau is highly regarded.

Responsibilities

• Analyse digital sales funnel performance and identify opportunities to improve acquisition and conversion.
• Support A/B and multivariate testing across digital journeys, from design through to results analysis.
• Maintain and enhance digital tracking, tagging and measurement frameworks.
• Identify friction points in customer application journeys and support optimisation initiatives.
• Develop dashboards, reports and insights that inform business decisions and stakeholder priorities.

Skills

Adobe Analytics

Google Analytics

SQL

Data visualization

A/B testing

Stakeholder management

Tools

Tableau

Job description

ING is seeking a Digital Sales Analyst in Australia to optimise customer journeys, improve conversion rates and help more customers discover ING. Working in a fast-paced, data-driven environment, you’ll turn insights into action and influence decisions that deliver measurable business outcomes.

You’ll analyse digital funnel performance, support A/B testing, maintain tracking, and develop dashboards to inform stakeholders.