Hybrid GEO & AI Discovery Content Producer

RACV; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid Working

Competitive Salary

Discounts on RACV Products

CBD Office

Career Development

Wellbeing & Work-life Balance

Job summary

RACV is seeking a Digital Content Producer focused on GEO & AI discovery to enhance how audiences find information across search and AI platforms. You will craft, optimise and publish content that boosts visibility and engagement while leveraging AI-assisted production and analytics.

You will work in a hybrid arrangement from RACV's Melbourne offices, collaborating with Content, Marketing and Product teams to grow discoverability and commercial outcomes.

Qualifications

• 5+ years’ experience in editorial writing, content production and strategy execution, ideally within a corporate environment.
• Strong writing, editing and end-to-end digital content production capability.
• Excellent understanding of GEO/LLM optimisation, AI discovery platforms and SEO best practice.
• CMS expertise, with Adobe Experience Manager preferred.
• Understanding of content measurement and analytics.
• A degree in Journalism or Communications, or equivalent practical experience.
• Strong stakeholder management, communication and attention to detail.
• Provide confidence and expertise utilised leading AI tools and LLM environments

Responsibilities

• Plan, write, edit and publish high-quality digital content across RACV priority categories for AI discovery platforms.
• Optimise content for SEO, GEO and AI-powered discovery.
• Use AI tools for ideation, research, briefing, drafting and optimisation.
• Identify emerging search behaviours, audience questions and content opportunities.
• Monitor content performance and use analytics and search insights to continually improve results.
• Manage and publish content through Adobe Experience Manager (AEM).
• Partner with Content, Marketing, Product and other teams to improve discoverability and audience growth.

Skills

Editorial writing

Content production

Strategy execution

SEO best practice

GEO/LLM optimisation

AI discovery platforms

Content measurement & analytics

Stakeholder management

Communication

AI tools & LLM environments

Education

Journalism or Communications degree

Tools

Adobe Experience Manager

Job description

RACV is seeking a Digital Content Producer focused on GEO & AI discovery to enhance how audiences find information across search and AI platforms. You will craft, optimise and publish content that boosts visibility and engagement while leveraging AI-assisted production and analytics.

You will work in a hybrid arrangement from RACV's Melbourne offices, collaborating with Content, Marketing and Product teams to grow discoverability and commercial outcomes.