Digital Content Designer | BCF - Hybrid

BCF; Strathpine; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid work at Strathpine (on

Team member discounts

Professional development

Job summary

BCF is seeking a Digital Content Designer to shape the online experience across its eCommerce channels. You’ll blend UX thinking, content strategy and design systems to deliver engaging, conversion-focused content that supports brands and campaigns.

Based in Strathpine with a flexible hybrid setup, you’ll collaborate with product, brand and digital teams, contribute to testing and CRO initiatives, and help translate ideas into build-ready design outputs.

Qualifications

• Experience in Content Design, UX/UI Design, Product Design or Digital Experience Design.
• Strong knowledge of UX principles, interaction design and customer journey mapping.
• Confidence collaborating with stakeholders across digital, marketing, product and technology teams.
• Expertise in tools such as Figma and Salesforce Commerce.
• Experience using data, insights and testing to inform design decisions.
• Exposure to eCommerce environments and digital optimisation initiatives.

Responsibilities

• Design customer-focused content experiences, journeys and page layouts across BCF's digital channels.
• Bring the BCF brand voice and personality to life through intuitive, engaging digital experiences.
• Create scalable content patterns and templates using shared design systems and best-practice UX principles to increase usability and conversion.
• Translate customer, commercial and operational ideas and campaigns into build-ready design outputs.
• Partner with product, brand and digital stakeholders to turn requirements into build-ready design solutions.
• Contribute to A/B testing, experimentation and CRO initiatives to continually enhance performance.
• Champion accessibility, consistency and best-practice digital experiences across BCF's online ecosystem.

Skills

Content Design/UX

UX principles

Stakeholder collaboration

Figma

Salesforce Commerce Cloud

HTML

Tools

Figma

Salesforce Commerce Cloud

HTML

Job description

At BCF, we're passionate about inspiring and equipping Australians to get outdoors. As we continue to transformation our digital eCommerce capabilities, we're looking for a Digital Content Designer to help create the online experiences that bring BCFing adventures to life.

If you're someone who loves solving customer problems through design, gets excited by experimentation and optimisation, and enjoys working at the intersection of brand, content and digital experience, we'd love to hear from you.

What You'll Be Doing

This is more than a content role. It's an opportunity to influence how one of Australia's most-loved retail brands looks, feels and performs across every digital touchpoint. You'll combine UX thinking, content strategy, design systems and customer insight to create experiences that are engaging, intuitive and commercially impactful. You’ll:

• Design customer-focused content experiences, journeys and page layouts across BCF's digital channels.
• Bring the BCF brand voice and personality to life through intuitive, engaging digital experiences.
• Create scalable content patterns and templates using shared design systems and best-practice UX principles to increase usability and conversion.
• Translate customer, commercial and operational ideas and campaigns into build-ready design outputs.
• Partner with product, brand and digital stakeholders to turn requirements into build-ready design solutions.
• Contribute to A/B testing, experimentation and CRO initiatives to continually enhance performance.
• Champion accessibility, consistency and best-practice digital experiences across BCF's online ecosystem.

About You

We're looking for a designer who understands that great digital experiences go beyond visual design. You're a digital experience specialist who understands how customers interact online and knows how to design experiences that are both engaging and effective.

You'll bring:

• Experience in Content Design, UX/UI Design, Product Design or Digital Experience Design.
• Strong knowledge of UX principles, interaction design and customer journey mapping.
• Confidence collaborating with stakeholders across digital, marketing, product and technology teams.
• Expertise in tools such as Figma and Salesforce Commerce
• Experience using data, insights and testing to inform design decisions.
• Exposure to eCommerce environments and digital optimisation initiatives.

Bonus points: if you've worked with Salesforce Commerce Cloud (SFCC) and have a practical understanding of HTML and how design translates into development.

Why BCF?

At BCF, you'll join a business that's passionate about helping Australians live their outdoor lifestyle. As part of the Super Retail Group family, you'll enjoy:

• Flexible hybrid working based in our Strathpine office 3 days per week.
• Team member discounts across BCF, Supercheap Auto, rebel and Macpac and additional corporate PERKS
• Professional development and career growth opportunities.
• Influence how millions of customers discover and shop products online
• Be part of a business that continues to invest heavily in digital innovation and capability. Where ideas, innovation and experimentation are encouraged!

Ready to Create Digital Experiences Worth Exploring?

Whether you've built customer experiences for retail, marketplaces, travel, financial services or other complex digital environments, we'd love to see how you've used design to solve problems, improve experiences and deliver results.

We believe diversity, equity, inclusion and belonging are essential to creating a workplace where everyone can thrive. We value the unique perspectives and experiences that strengthen our teams and help us innovate, and we're committed to fostering an environment where everyone feels they belong and can reach their full potential. If you need any adjustments during the recruitment process or workplace accommodation to perform at your best, please let us know in your application.

A note to candidates: This is a human-led recruitment process, and every application is reviewed by our Australian Talent Acquisition team.