Digital Content Designer: UX, Content Strategy & CRO

Super Retail Group; Strathpine; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work in Strathpine

Employee discounts across BCF, Superc­

Supercheap Auto

rebel and Macpac

Professional development

Career growth opportunities

Digital innovation culture

Job summary

BCF, part of the Super Retail Group, is looking for a Digital Content Designer to shape experiences across its digital touchpoints. You will combine UX thinking, content strategy, design systems and customer insight to create engaging, intuitive and commercially impactful experiences.

The role emphasizes collaboration with product, brand and digital stakeholders, use of Figma and Salesforce Commerce Cloud (SFCC), and a focus on accessibility and CRO initiatives.

Qualifications

• Experience in Content Design, UX/UI Design, Product Design or Digital Experience Design.
• Strong knowledge of UX principles, interaction design and customer journey mapping.
• Confidence collaborating with stakeholders across digital, marketing, product and technology teams.
• Expertise in tools such as Figma and Salesforce Commerce
• Experience using data, insights and testing to inform design decisions.
• Exposure to eCommerce environments and digital optimisation initiatives.

Responsibilities

• Design customer-focused content experiences, journeys and page layouts across BCF's digital channels.
• Bring the BCF brand voice and personality to life through intuitive, engaging digital experiences.
• Create scalable content patterns and templates using shared design systems and best-practice UX principles to increase usability and conversion.
• Translate customer, commercial and operational ideas and campaigns into build-ready design outputs.
• Partner with product, brand and digital stakeholders to turn requirements into build-ready design solutions.
• Contribute to A/B testing, experimentation and CRO initiatives to continually enhance performance.
• Champion accessibility, consistency and best-practice digital experiences across BCF's online ecosystem.

Skills

Content Design

UX/UI Design

Product Design

Digital Experience Design

Stakeholder Collaboration

Figma

Salesforce Commerce Cloud

HTML

Tools

Salesforce Commerce Cloud (SFCC)

HTML

Job description

BCF, part of the Super Retail Group, is looking for a Digital Content Designer to shape experiences across its digital touchpoints. You will combine UX thinking, content strategy, design systems and customer insight to create engaging, intuitive and commercially impactful experiences.

The role emphasizes collaboration with product, brand and digital stakeholders, use of Figma and Salesforce Commerce Cloud (SFCC), and a focus on accessibility and CRO initiatives.