Digital Campaign Activation Lead — Trafficking & Optimization

Searchability®; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Searchability® is seeking an Activation Manager to own end-to-end campaign activation across a portfolio of clients, coordinating bookings, trafficking and optimisation across digital channels. You will partner with planners and clients to translate media strategies into campaigns and reporting.

You will mentor junior activation staff, champion platform best practices, and act as a trusted delivery and performance contact, with real scope for leadership as the team grows.

Qualifications

• 3+ years experience in media activation, trafficking, or campaign management.
• Hands-on platform experience across programmatic, paid social, and/or search.
• Strong understanding of media metrics and the ability to translate data into client-ready insights.
• Excellent communication skills, written and verbal.
• The ability to manage multiple campaigns and priorities at once.

Responsibilities

• Own campaign activation across a portfolio of clients from brief to reporting.
• Manage bookings, trafficking, and optimisation across digital channels.
• Collaborate with planners and clients to bring media strategies to life.
• Troubleshoot in real time to ensure campaigns run smoothly.
• Mentor junior activation staff and lead platform best practice.

Skills

Media activation

Campaign management

Trafficking

Paid social

Paid search

Data interpretation

Client communication

Tools

Programmatic platforms

Social/SEM tools

Job description

Searchability® is seeking an Activation Manager to own end-to-end campaign activation across a portfolio of clients, coordinating bookings, trafficking and optimisation across digital channels. You will partner with planners and clients to translate media strategies into campaigns and reporting.

You will mentor junior activation staff, champion platform best practices, and act as a trusted delivery and performance contact, with real scope for leadership as the team grows.