Digital and Content Officer

Great Barrier Reef Marine Park Authority; Canberra; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Superannuation 15.4%

Flexible working

Wellbeing initiatives

Professional development opportunities

Collaborative culture

Job summary

Great Barrier Reef Marine Park Authority is seeking an experienced digital professional to manage and enhance the Reef Authority’s digital presence. You will oversee GovCMS-based website management, content creation, and graphic design across our channels, with focus on accessibility, SEO and user experience.

You will drive digital campaigns, apply analytics, and explore AI-enabled tools to improve services.

Qualifications

• Experience managing websites and digital platforms using modern digital principles.
• CMS/Drupal experience with UX and SEO.
• Strong copywriting and content design skills.

Responsibilities

• Manage and enhance the corporate website via GovCMS, including publishing, UX, SEO, accessibility and governance.
• Create engaging digital content: text, graphics, multimedia and assets.
• Plan and deliver digital campaigns.
• Coordinate and manage social media and track performance.
• Use analytics to improve channels and engagement.
• Evaluate and implement AI-enabled tools and emerging tech.
• Support media relations and on-call media liaison duties.

Skills

GovCMS/Drupal

UX/SEO

Graphic design

Copywriting

Collaboration

Tools

Drupal CMS

Analytics tools

Graphic design software

Job description

We are seeking an experienced, dynamic and adaptable digital professional to join our small team at the Great Barrier Reef Marine Park Authority, Australia’s lead management agency for the Reef.

Working as part of the broader Communication section, you will help manage and enhance the Reef Authority’s digital presence, with a strong focus on website management, GovCMS administration, graphic and multimedia design, user experience, digital optimisation and emerging technologies.

You will create audience-focused content and graphics across our website, social media and other digital channels, while identifying opportunities to improve accessibility, discoverability, search performance and user engagement.

What you’ll do

• Manage, maintain and enhance the Reef Authority’s corporate website through GovCMS, including content publishing, optimisation, UX, SEO, accessibility and content governance.
• Develop engaging and accessible digital content, including written content, graphics, multimedia, infographics and digital assets.
• Support the planning, design and delivery of digital communication campaigns.
• Contribute to the coordination and management of social media platforms and monitor performance and engagement.
• Use analytics and digital best practice to identify opportunities to improve our digital channels.
• Support the evaluation and implementation of AI-enabled tools and emerging digital technologies.
• As part of the team, participate in section functions including media relations, media clips, after-hours on-call roster and media liaison.

What you’ll bring

• Experience managing websites, digital platforms and online communication channels using contemporary digital principles and best practice.
• Experience with content management systems, preferably GovCMS or Drupal, UX, SEO and website analytics.
• Strong graphic design, multimedia production, content design and copywriting skills.
• An interest in emerging digital technologies, including AI-enabled tools, and how they can improve digital services and user experience.
• The ability to manage competing priorities and deliver high-quality work within deadlines.
• The ability to work collaboratively across the organisation, with stakeholders and external suppliers to deliver high-quality digital outcomes.

Why join the Reef Authority?

At the Reef Authority, you’ll build a meaningful career while helping protect one of the world’s most iconic natural assets. We offer a supportive, flexible and purpose-driven workplace where your work has real impact.

You’ll enjoy competitive APS employment conditions, including up to 15.4% employer superannuation, flexible working arrangements, wellbeing initiatives, professional development opportunities and a collaborative culture committed to protecting the Great Barrier Reef for future generations.

If you’re an experienced digital professional looking to use your skills in a role with purpose, we’d love to hear from you and help shape how the Reef Authority connects with audiences and shares the story of the Great Barrier Reef.