Digital Analytics Specialist: GA4 & Power BI

03IIA RACWA Holdings Pty Ltd; Perth; On-site; AUD 85,000 - 125,000; Full time

Benefits offered by this job

Flexible work

Wellbeing support

Community volunteering

Job summary

RAC is seeking a data‑driven Digital Analyst to measure and optimise digital channels and personalise member journeys across web, mobile, app and self‑service platforms.

You will work closely with marketing, digital, product and data teams to translate complex data into actionable insights that drive engagement, performance and measurable business outcomes, while ensuring accurate measurement and robust analytics across all digital touchpoints.

Qualifications

• Previous experience in digital analytics across digital channels and customer experiences.
• Strong GA4 expertise with digital measurement, user behaviour analysis and reporting.
• Experience implementing or troubleshooting digital tracking and tags.
• Strong data visualisation skills and ability to present insights clearly.

Responsibilities

• Analyse digital member journeys to evaluate channel performance against targets.
• Develop and maintain dashboards and reporting solutions, including Power BI.
• Partner with stakeholders to inform digital experience and channel strategies with data.
• Define measurement requirements and coordinate analytics testing and QA.
• Collaborate with data teams to retrieve, enrich and transform data into insights.
• Deliver weekly, monthly and quarterly reporting with actionable recommendations.
• Support the Digital Analytics roadmap and promote effective measurement.
• Identify optimisation opportunities and troubleshoot discrepancies in digital experiences.

Skills

Digital analytics

Stakeholder engagement

Data‑driven decision making

Analytics storytelling

Commercial mindset

Education

Tertiary qualification in Mathematics, Engineering, Economics, Finance, Science or Statistics

Tools

Google Analytics 4

Google Tag Manager

Power BI

Excel

Job description

RAC is seeking a data‑driven Digital Analyst to measure and optimise digital channels and personalise member journeys across web, mobile, app and self‑service platforms.

You will work closely with marketing, digital, product and data teams to translate complex data into actionable insights that drive engagement, performance and measurable business outcomes, while ensuring accurate measurement and robust analytics across all digital touchpoints.