Digital Analyst

03IIA RACWA Holdings Pty Ltd; Perth; On-site; AUD 85,000 - 125,000; Full time

Benefits offered by this job

Flexible work

Wellbeing support

Community volunteering

Job summary

RAC is seeking a data‑driven Digital Analyst to measure and optimise digital channels and personalise member journeys across web, mobile, app and self‑service platforms.

You will work closely with marketing, digital, product and data teams to translate complex data into actionable insights that drive engagement, performance and measurable business outcomes, while ensuring accurate measurement and robust analytics across all digital touchpoints.

Qualifications

• Previous experience in digital analytics across digital channels and customer experiences.
• Strong GA4 expertise with digital measurement, user behaviour analysis and reporting.
• Experience implementing or troubleshooting digital tracking and tags.
• Strong data visualisation skills and ability to present insights clearly.

Responsibilities

• Analyse digital member journeys to evaluate channel performance against targets.
• Develop and maintain dashboards and reporting solutions, including Power BI.
• Partner with stakeholders to inform digital experience and channel strategies with data.
• Define measurement requirements and coordinate analytics testing and QA.
• Collaborate with data teams to retrieve, enrich and transform data into insights.
• Deliver weekly, monthly and quarterly reporting with actionable recommendations.
• Support the Digital Analytics roadmap and promote effective measurement.
• Identify optimisation opportunities and troubleshoot discrepancies in digital experiences.

Skills

Digital analytics

Stakeholder engagement

Data‑driven decision making

Analytics storytelling

Commercial mindset

Education

Tertiary qualification in Mathematics, Engineering, Economics, Finance, Science or Statistics

Tools

Google Analytics 4

Google Tag Manager

Power BI

Excel

Job description

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose‑led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.” We’re looking for a data‑driven, commercially minded Digital Analyst to help us measure and optimise our digital channels and unlock smarter, more personalised member journeys. As our Digital Analyst, you support how we collect, analyse and use data to optimise digital member experiences - driving engagement, performance and measurable business outcomes. Working closely with marketing, digital, product and data teams, you will ensure our digital experiences are accurately measured and translate complex data into compelling insights that inform strategic decisions, improve digital performance and enhance member experiences across web, mobile, app and self‑service platforms. This is a hands‑on role where you’ll combine analytical rigour, commercial thinking and strong stakeholder engagement to deliver impact.

What will you be doing?

• Analyse digital member journeys and interactions to evaluate channel effectiveness and performance against targets.
• Develop and maintain dashboards and reporting solutions, including Power BI, to provide near real‑time digital performance tracking.
• Partner with internal stakeholders to inform digital experience and channel strategies through data‑driven recommendations.
• Develop and maintain measurement and tracking requirements for digital experiences, coordinating testing and quality assurance of analytics tools, tags and tracking parameters.
• Collaborate with internal and external data teams to retrieve, enrich, segment and transform data into actionable insights.
• Deliver weekly, monthly and quarterly reporting with actionable insights and recommendations.
• Support the delivery of the prioritised Digital Analytics roadmap and advocate for effective digital measurement across the business.
• Conduct routine and ad hoc analysis to identify optimisation opportunities and troubleshoot discrepancies across digital experiences and marketing performance.
• Provide insights to improve sales and lead generation funnels.

What are we looking for in you?

• Previous experience in digital analytics, data analysis or a related field, ideally across digital channels and customer experience environments.
• Strong Google Analytics 4 expertise required, including digital measurement, user behaviour analysis and actionable reporting.
• Experience with Google Tag Manager or another tag management platform, including implementing, testing or troubleshooting digital tracking.
• Experience with reporting and data visualisation tools such as Power BI, including designing intuitive dashboards and presenting meaningful insights.
• Strong Excel and presentation capabilities, with the ability to analyse information and clearly communicate findings.
• Experience analysing structured and unstructured data and translating findings into recommendations.
• Understanding of A/B/N testing, personalisation and digital optimisation frameworks.
• Strong business acumen with a member‑first mindset.
• Relevant tertiary qualification (Mathematics, Engineering, Economics, Finance, Science, Statistics or similar) or extensive industry experience.
• Google Individual Qualifications (desirable).

What can we offer you?

• A workplace culture where our people feel valued, respected and empowered.
• Work in flexible ways that meet work/life commitments and support wellbeing.
• Be part of a purpose‑led organisation that gives back to the WA community.
• An environment that values ongoing career development.
• Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance.
• Opportunities for community engagement and corporate volunteering.

RAC is a purpose‑led member organisation. Established in 1905, RAC has evolved into one of the most trusted organisations in the state, with more than 1.3 million members. At RAC we don’t have shareholders. That means we reinvest our profits for the better of our members and our State. Our Purpose is to be the driving force for a better WA. Our Vision to 2030 is to create a safer, sustainable and connected future for Western Australians. Our Mission is delivering great member services and experiences, whilst inspiring positive community change that makes life better in WA.

RAC is an equal opportunity employer. We continue to build an inclusive workplace where we respect and celebrate differences. We encourage applications from diverse groups including Indigenous and Torres Strait Islander people, physical ability, all ages, LGBTQI+ identities, all languages and diverse cultures and backgrounds.

For any assistance please contact [e-mail]