Digital Analytics Lead: Member Journeys & Insights

Royal Automobile Club of WA Inc.; Perth; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Free roadside assistance

Discounts on RAC products and services

Community engagement opportunities

Job summary

Royal Automobile Club of WA Inc. is seeking a Digital Analyst to measure and optimise digital member journeys across web, mobile, app and self-service platforms.

You will combine analytical rigour with commercial thinking to deliver insights that inform strategy and improve digital performance. You will work with marketing, digital, product and data teams to ensure accurate measurement and timely reporting, using GA4, GTM and Power BI to translate data into actionable recommendations for

Qualifications

• Prior digital analytics experience across digital channels and customer journeys.
• Strong GA4 expertise: measurement, user behavior, actionable reporting.
• Experience with GTM/tags, testing and troubleshooting of analytics implementations.
• Proficient in Power BI dashboards and data visualisation, plus Excel.
• Understanding of A/B/N testing and digital optimisation frameworks.

Responsibilities

• Analyse digital member journeys and channel performance against targets.
• Develop and maintain dashboards and reports; provide near real-time insights.
• Collaborate with marketing, product and data teams to drive data-driven decisions.
• Define measurement requirements and QA analytics tools, tags and tracking.
• Deliver regular reports with actionable insights to improve engagement and conversions.
• Support the digital analytics roadmap and advocate for robust measurement.

Skills

GA4 analysis

Tag Manager

Power BI

Excel

Data visualization

A/B testing

Data storytelling

Education

Mathematics/Engineering/Economics/Finance/Science

Tools

Power BI

Google Analytics 4

Google Tag Manager

Excel

Job description

Royal Automobile Club of WA Inc. is seeking a Digital Analyst to measure and optimise digital member journeys across web, mobile, app and self-service platforms.

You will combine analytical rigour with commercial thinking to deliver insights that inform strategy and improve digital performance. You will work with marketing, digital, product and data teams to ensure accurate measurement and timely reporting, using GA4, GTM and Power BI to translate data into actionable recommendations for